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WP Engine Is Here To Help You Host And Manage Your WordPress Site – 19coders

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What does WP Engine do? 

WP Engine is what’s often known as a premium managed WordPress host, that means we host WordPress websites for firms and manage them on high of that. We help them hold WordPress, PHP, and plugins up to date together with developer instruments that make it simpler to construct, host, manage and scale WordPress websites.

WP Engine

What is the competitors like within the business and what makes you stand out?

In the normal hosting panorama we have now what are often known as generic hosts. You have in all probability seen their ads for very low cost hosting choices, however they’re fairly fundamental and can host any form of site. There are additionally managed hosts, notably these focusing on a selected content material administration system (CMS) like WordPress, Drupal, or Magento, and solely host these varieties of websites.

What finally helps WP Engine stand out, as our CEO Heather Brunner usually says, “where there is focus, there is progress.” Everything we do is centered on WordPress from the best way we configure our servers to the best way we do our caching layer, to safety, and all the best way to our help. Every single a kind of touchpoints that our prospects expertise is solely optimized for WordPress and WordPress site house owners. In that focus, we are able to ship worth in a method that hosts who manage any form of site don’t have the chance to do.

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There are different hosts additionally specializing in WordPress and a variety of them do incredible jobs. WP Engine, nevertheless, is the most important host that makes a speciality of WordPress. We have probably the most scale when it comes to our groups, our focus, and our skill to ship worth for patrons. That’s an enormous a part of what helps us stand out even in a subject with the opposite hosts specializing in WordPress. At this level, we have now over a 97% buyer satisfaction fee. Hosting help is historically very low when it comes to buyer satisfaction, so we’re very pleased with what our help group does for our prospects.

What does the help construction seem like for a consumer who is signing up with you?

There are a number of ranges here. WP Engine serves companies of all sizes — all the best way from single entrepreneurs, to massive enterprise firms. So we have now a variety of companies.

On our starter ranges, inside our shared hosting plans, we provide 24/7 chat help. Every single help particular person you communicate with solely does WordPress help. That is an enormous distinction if you are used to basic hosting help the place you might or might not get somebody with materials WordPress data.

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We help all kinds of issues for our prospects when you first enroll. We have a migration plugin that makes it extremely straightforward to migrate your site, together with help for establishing your site. If something does go improper (having been in hosting for over 25 years, it’s only a matter of time earlier than one thing goes improper with your site), it is a serious benefit to have somebody there that’s going to have your again. That is essentially the function that our help performs for our starter prospects.

For enterprise and bigger prospects, we have now superior choices like white-glove onboarding and specialised help groups.

I presume that you are fairly accustomed to utilizing WordPress your self. What are some high ideas that you would give to somebody who is wanting to use WordPress?

Absolutely. I like constructing with WordPress. I’ve constructed with WordPress since 2016 and ran a WordPress company for 5 years.

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For folks pondering of utilizing WordPress who’ve by no means constructed a site earlier than, I extremely advocate the digital course provided by WP 101 if you’re attempting to get a pleasant tour and get pretty deep in studying. Shawn Hesketh runs the course, which fits deep into the workings of WordPress and is DIY-pleasant.

Another space as you ramp up your abilities is to work with others. An essential factor to observe is that WordPress is a crew sport, particularly if you need to get good at constructing it. Luckily WordPress is the primary sort of web site on earth, over 42% of the web proper now. So a serious profit is that lots of people know the way to construct with it.

As a matter of reality, in most main cities and bigger cities, there might be a WordPress meetup and a yearly WordCamp the place you can meet folks native to you. Additionally, you’ll discover boards and Slack communities to join with folks. There are an amazing quantity of locations for you to join with folks, and the WordPress group is extremely pleasant.

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For bigger manufacturers eager about adopting WordPress as a content material administration system, I might recommend that you consider WordPress within the context of the Spider-Man quote: “With great power comes great responsibility.” WordPress gives an unbelievable ecosystem of instruments to make it straightforward for non-technical customers to help enhance the digital expertise and offers paths for builders. So there’s an unbelievable quantity of energy there, however with that comes the duty of maintaining WordPress, PHP, and plugins up to date. That’s one other space the place a managed host can help with these issues.

Can you describe some frequent misconceptions that folks have about WordPress

The first false impression is that WordPress is just for DIY. You will discover a variety of people who’ve been deep into the engineering world for a very long time who will look down on WordPress builders, pondering it’s just for non-technical customers to make an internet site. The actuality is that WordPress is extremely highly effective. Not solely can you leverage the plugin ecosystem, however builders can create customized software program (plugins), experiences, options and integrations — that’s why WordPress is so useful and so well-liked. You can leverage themes and plugins to rapidly launch a site, and you can create extremely complicated and built-in experiences.

The second is that WordPress is insecure. You might come throughout headlines declaring that tens of millions of websites have been uncovered after a vulnerability was found, typically with a plugin. As the primary sort of web site on the earth, sure, tens of millions of websites are affected; nevertheless, if you look extra carefully, updates are made accessible in a well timed method earlier than it was publicly recognized, precisely in step with software program safety greatest practices. There aren’t any recognized and unpatched safety vulnerabilities in WordPress core.

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Your core values are: do the fitting factor, buyer-impressed, design issues, dedicated to give again, and constructed for progress. How do these values play out virtually for your prospects?

Do the fitting factor: If it is the fitting factor to do for patrons, generally we might decide that is dangerous for the corporate. For instance, if we’d like to decide about how our platform works or change one thing that will have an effect on the shopper, we use the filter of “do the right thing” to make the choice. Sometimes the choice may need a damaging brief-time period impact on the corporate, however the lengthy-time period constructive impact is that prospects are extra loyal, extra possible to refer, and extra possible to improve. Doing the fitting factor is an funding in the way forward for our relationship with our prospects.

Design issues: We adopted and modified this worth following our acquisition of Flywheel, the place it was a key worth. Now that Flywheel is a part of the WP Engine household, we’ve included it into our core values. It encompasses all the things buyer-going through to inner documentation and how we talk with one another — not simply designs, however experiences and all the things we contact.

Committed to give again: This is one of many core values that makes me proud to work here. We have quite a lot of worker-led and firm-led initiatives over the yr, together with firm, matched fundraising for nonprofits, volunteer drives, in addition to plenty of Employee Resource Groups, centered round variety, fairness, and inclusion and quite a lot of different subjects that may give again to the communities by which we serve. We additionally give again to the WordPress group itself.

Built for progress: This is about high quality in addition to scale. In all the things we construct, and as our prospects expertise it at an rising scale, we’re persevering with to ship that high quality that we have now been ready to ship beforehand. This expresses itself in issues like engineering practices, how we take into consideration the scalability of our merchandise, and upkeep of our merchandise, but it surely additionally transcends into our inner methods and the best way we take into consideration our folks. I take into consideration this “built for growth” idea not simply within the context of software program and methods, but in addition within the context of us as people and the folks we function leaders.

How did you manage to stick to these values throughout instances of disaster comparable to Covid-19?

Sticking to core values in how you function is tough, particularly in a second or prolonged second of disaster. While the distractions of a disaster can draw you away from core values, core values may outline your path for driving by way of that disaster. The key is to be purposeful about it. For instance, our core worth of “do the right thing” throughout this time manifests in how we serve our folks round psychological well being and taking artistic approaches to how we work together with one another, comparable to digital actuality crew conferences and occasions, digital blissful hours and magician exhibits, and in places the place it’s secure, holding restricted and socially-distanced in-particular person gatherings.

What has the impression of Covid-19 been like on your enterprise?

The pandemic has affected a few of our prospects, actually these with brick and mortar shops and a few of our companies that relied on in-particular person networking. Other companies noticed a growth comparable to membership websites, the place you could be instructing folks issues just about — these communities have exploded in recognition.

However, total the bulk truly noticed a rise in enterprise as a result of as manufacturers adjusted to the digital-first posture, there have been a variety of initiatives that had been on the again burner that received placed on the entrance burner actually, actually rapidly.

As a complete, WP Engine is doing very effectively. We are exhausting at work, combating every single day to help our prospects, each these coping with the frenzy of enterprise and additionally those that are adjusting their companies to accommodate a few of these new realities.

What can we anticipate from WP Engine going ahead?

We lately launched an e-commerce offering that’s particularly designed world wide’s primary e-commerce platform by quantity, WooCommerce, and we’re persevering with to make investments closely in that providing over 2022.

WP Engine Ecommerce

Another current launch is our Growth Suite product, which is a platform for WordPress companies and freelancers to manage their purchasers.

WP Engine Growth Suite

The different actually massive factor on our plate is making ready our prospects for Cyber Weekend. With the pandemic, we’ve seen an enormous shift to digital spending, and because the share of e-commerce will increase yr-over-yr, we anticipate that this might be one of many largest Cyber Weekends ever by a big margin.

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