Website Themes Impact SEO – 19coders


Google revealed a quick video that options if an web web site theme impacts SEO. John Mueller, the video host, answered that positive, an web web site theme will impact SEO and well-known how this can happen.

Mueller acknowledged:

“It’s easy to consider website themes as just a splash of color on top of a finished structure. But there’s so much more involved.”


A theme will affect how the web page exhibits many content material materials components that are core to SEO:


  • Headings
  • Text
  • Images
  • How pages are interlinked
  • Page load events
  • Structured Data

According to Google, good themes will make it less complicated for engines like google to know the content material materials and Mueller affirmed that altering an web web site’s theme often will impact an web web site’s SEO.

Test Drive New Website Themes

John Mueller acknowledged that it was a very good suggestion to take a look at an web web site theme sooner than choosing one.


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  • Try themes out on a examine web page
  • Add content material materials from earlier web page
  • Block indexing of a examine web page so that Google doesn’t accidentally crawl it
  • Review HTML generated by the theme

Insights From Search Community

I requested just some SEO and internet design consultants within the occasion that they thought that the choice of an web web site theme affected SEO.

Adam J. Humphrey

Search promoting expert Adam J. Humphrey (LinkedIn profile) of Makin 8 Inc shared his insights about how themes affect SEO:

“Yes, absolutely the way websites render impacts the way they resolve for search engines.

I saw a 26% increase to a large boat group’s overall views and their best year on record as a result of changes made to their themes.

Themes really matter and frankly, if using WordPress for example, one should use Gutenberg-based editors (otherwise known as Gutenberg blocks builders) for WordPress because they are the purest form of editor utilizing the WordPress core and will result in a ridiculously fast page speed.

The reality is even if Google’s Core Web Vitals wasn’t a ranking factor I would still make it a priority as I have for years simply because of how well users respond to fast sites. We’re talking more clicks, more calls, and generally speaking more sales conversions. Whether it’s a multinational level site or a local business, the positive response seems to be the same.

This is why I recommended Gutenberg Blocks based editors because they use the WordPress engine resulting in a much faster load time.

Oxygen and Bricks Builder this year are my only two recommendations on themes for those willing to take the time to learn them.

Otherwise just straight up WordPress editor because everything else will not accomplish 100 on mobile scores in a mobile first world.

Alternative themes load up too many scripts which is guaranteed to result in lower scores.

Less moving parts means less friction, which is the same for choosing a theme for SEO.”


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Chris Labbate

Chris Labbate (LinkedIn profile), Director of Marketing at agreed that the choice of a theme was essential:

“Changing your WordPress theme can affect SEO rankings, to a significant degree if you make a poor choice.

One of the reasons is because your theme impacts your design (CSS and JavaScript) which in turn can affect site speed.”

Alex Alexakis

Alex Alexakis (LinkedIn profile), founding father of PixelChefs Web Design & SEO equipped his insightful opinion on the importance of themes to SEO:

“Yes, changing a site’s theme can affect a website’s speed as design, page structure, internal links and sometimes architecture changes.

For example, themes can negatively affect your sites speed by:

  • requiring multiple plugins to function “properly”
  • loading further exterior property (scripts, webfonts)
  • loading further inside property (scripts, webfonts)
  • poor coding
  • unoptimized css
  • unoptimized javascript / jquery

Site construction is a huge topic significantly in web page rebuilds as some themes are organize with custom-made constructed custom-made put up types that strain a URL development which can not match the prevailing construction.”

Choose Your Website Theme Carefully

Many themes promote themselves as SEO nice. But that’s not on a regular basis the case. Many themes current low effectivity scores in Google’s PageSpeed insights instrument. Even the demonstration web sites for quite a lot of the “SEO friendly” themes perform poorly.

Page Speed Score of an “SEO Friendly” Theme

Screenshot of poor performance scores of an This is an exact PageSpeed Insights score of 35 out of 100 for a theme that advertises itself as SEO Friendly

Adam J. Humphrey is right to say Gutenberg Block Editor as a viable selection for developing a fast performing web page. Building immediately with the WordPress Gutenberg web page builder is faster because of the placement is generated straight from the core and doesn’t should endure any additional layers. WordPress has steadily been bettering the Gutenberg code so that it solely lots the recordsdata important to generate an online internet web page.


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It is important to know that Gutenberg isn’t completely accomplished. It is being inbuilt 4 phases and WordPress is presently successfully into the second half that addresses bringing full web page enhancing to Gutenberg.

Four Phases of Gutenberg Development

  1. Easier Editing — Already accessible in WordPress, with ongoing enhancements
  2. Customization — Full Site enhancing, Block Patterns, Block Directory, Block primarily based themes
  3. Collaboration — A further intuitive strategy to co-creator content material materials
  4. Multi-lingual — Core implementation for Multi-lingual web sites

As John Mueller suggested, on a regular basis organize a examine web page for staging your new WordPress theme the place you’ll be capable of configure the placement to be exactly the way in which you want it to.

Services like WP Stagecoach, which I’ve used, make the strategy easy.


Watch the Google Video

Does a Website Theme Matter for SEO?

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