Website Ownership Increases 300% In Pandemic Surge: Research

website ownership

Supply: Unsplash/Brooke Cagle

Website ownership has elevated by greater than 300% over the previous two years, and greater than half of youthful generations plan to launch companies on-line, new analysis has discovered.

Launched right this moment, WP Engine’s Technology Resilience Report 2021 has revealed how the pandemic has shifted Australians’ attitudes in the direction of digital consumption and entrepreneurship.


Notably, the report discovered that COVID-19 has impressed a brand new era of entrepreneurs, with 1 / 4 of younger Australians in Gen Z and Gen Y already proudly owning their very own web sites.

What’s extra, half of Gen Z and Millennials plan to launch their very own enterprise on-line.

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Gen Z, which incorporates Australians aged between 14 and 25, are most in retail, leisure, magnificence and wellness. Whereas Millennials, these aged between 26 to 44, are extra captivated with expertise.


The report attracts on survey information of 1000 Australians aged 14 to 59 and goals to guage how individuals have tailored to digital over the past yr, together with by way of the COVID-19 pandemic.

Shockingly, the report discovered that on common Australians can solely go 4 hours with out web entry earlier than turning into uncomfortable.

“Millennials are essentially the most internet-obsessed, with 27% saying they can not go greater than an hour with out web earlier than turning into uncomfortable,” the report states.

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The report additionally highlights how the pandemic has modified purchasing behaviour, with 47% of Australians believing that every one purchasing will happen on-line in 10 years.

Requested whether or not they would proceed their digital habits after the pandemic, Boomers aged between 57 and 59 have been probably to say no in comparison with Gen Z and Millennials. In reality, 61% of Gen Z and 69% of Millennials anticipate to keep up their new behaviours after the pandemic.

Whereas Gen Z and Millennials reported they use expertise greater than every other era, in addition they admitted they have been feeling its unfavorable unintended effects. Among the many Gen Z respondents, 62% mentioned they wish to cut back the time they spend on-line in the long run.

The analysis additionally revealed how Australians really feel about utilizing expertise to attach with household and buddies. Gen Z, Millennials and Gen X have been extra more likely to say expertise has helped them join with others in comparison with Boomers. 

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