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Travel Guides – Fashion giant H&M sees China sales slump after Xinjiang boycott


H&M confronted a backlash in China over its refusal to make use of Xinjiang cotton


Swedish trend giant H&M noticed its sales slump in China, months after it grew to become the goal of a Chinese boycott.


H&M was amongst a number of manufacturers that raised issues over alleged human rights abuses in opposition to Uyghur Muslims in China’s Xinjiang province.

Its assertion led celebrities to chop ties with the model and e-commerce platforms to drop H&M.

The sales slide got here at the same time as H&M’s international enterprise returned to revenue because the impression of the pandemic eased.

China accounted for round 5% of the retail group’s sales final 12 months and is one in all its greatest suppliers.

H&M’s sales in China have been down 23% within the native forex for the second quarter of 2021, in comparison with the identical time final 12 months.


“With regards to China the situation remains complex. Beyond that we refer to what we have said before,” Chief Executive Helena Helmersson mentioned as H&M quantified for the primary time the impression of the boycott.

That got here because the world’s second-largest trend retailer reported a stronger-than-expected $420m (£305m) pre-tax profit for the quarter, after a loss in the identical interval in 2020.

Why was H&M boycotted in China?

Several Western manufacturers, together with H&M and Nike, recently faced a backlash from Chinese shoppers after the corporations expressed issues in regards to the alleged use of Uyghur pressured labour in cotton manufacturing.

In March, H&M was faraway from the Chinese on-line retail platform Tmall and home cellphone makers’ app shops after it expressed issues in regards to the alleged use of Uyghur pressured labour in cotton manufacturing.


But later in March, H&M mentioned it was devoted to regaining the belief of consumers and companions China and that its dedication to the nation remained sturdy.

Last week, the boss of Nike, which additionally confronted a boycott in China, made a strong defence of the sportswear giant’s enterprise within the nation.

Story continues

Chief govt John Donahoe mentioned “Nike is a brand that is of China and for China” in response to a query about competitors from Chinese manufacturers.

Mr Donahoe made the feedback throughout a discussion on Nike’s fourth quarter earnings, which confirmed revenues had doubled to a greater-than-anticipated $12.3bn (£8.8bn) for the three months to the top of March.

What is Xinjiang and who’re the Uyghurs?

  • Xinjiang, China’s greatest area, produces a couple of fifth of the world’s cotton. An autonomous area in principle, in actuality it faces restrictions which have solely elevated in recent times

  • Millions of China’s Uyghurs, a Muslim minority that sees itself as culturally and ethnically near Central Asian nations, stay in Xinjiang

  • In current many years, mass migration of Han Chinese (China’s ethnic majority) to Xinjiang has fuelled tensions with Uyghurs which has at factors flared into lethal violence

  • This has resulted in a large safety crackdown and an intensive state surveillance programme, which critics say violate Uyghur human rights. China says such measures are essential to fight separatism and terrorism

  • Uyghurs have been detained at camps the place allegations of torture, forced labour and sexual abuse have emerged. China has denied these claims saying the camps are “re-education” amenities aimed toward lifting Uyghurs out of poverty

In March, a bunch of Western nations imposed sanctions on officers in China over rights abuses in opposition to the Uyghurs.


The sanctions have been launched as a coordinated effort by the European Union, UK, US and Canada.

In December, the BBC revealed an investigation primarily based on new analysis displaying China was forcing hundreds of thousands of minorities including Uyghurs into manual labour in Xinjiang’s cotton fields.


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