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Small business survival guide: COVID-19 next wave


Godaddy Shopping Cart – Small business survival information: COVID-19 next wave

Practical ideas for powerful occasions


Many small business house owners are fighting the business survival challenges offered by COVID-19. Keeping their business afloat is a high concern. 


In truth, 82% of small businesses in India have been impacted throughout the first wave of COVID-19. 

With consultants now predicting a 3rd wave of COVID-19, individuals and companies are struggling immense monetary and emotional misery. Nomura’s business resumption index has dipped under the pre-pandemic degree, lagging by 16.2%.

As COVID-19 circumstances are rising in several components of the nation, many states have imposed stringent lock-downs. These lockdowns have adversely affected India’s financial exercise — forcing many small companies to close down. 

Businesses planning on reopening now face numerous restrictions. There’s additionally a excessive danger of decreased gross sales that may threaten a business of any measurement. 

However, a small business might be notably weak.

They typically don’t have money reserves to assist their business survival throughout tough occasions. In this small business survival information, we’ll focus on the seven finest methods to assist your business survive COVID-19 second wave.

1. Apply for government-enabled monetary help

Bills and coins on a table
Photo: on Unsplash

During the primary COVID-19 wave in 2020, the Government of India introduced numerous monetary help incentives to ailing companies within the nation. Some of these incentives are nonetheless accessible, and you need to examine together with your bankers in case your business is eligible to profit from these initiatives.

To assist small companies throughout the second wave, the Reserve Bank of India introduced Resolution Framework 2 on May 5, 2021. 

The framework is focused to cut back stress in Micro, Small, and Medium Enterprises (MSMEs), lots of whom are going through monetary weak spot attributable to lock-downs and closure of companies. 

The framework permits small companies to restructure or postpone their mortgage obligations with none penalty or downgrade of their asset classification (a parameter to measure the credibility of a business).

The authorities has additionally issued a number of notifications to supply rest to companies in fulfilling their statutory and regulatory compliances underneath GST regulation. The rest features a waiver of late charges, extension of timelines for submitting, and others. 

On May 30, 2021, the Government additionally allowed small companies to borrow an additional 10% of their credit limit to tide over the disaster. 

Government is attentive to the ache factors of the companies and releases notifications for business survival assist on a dynamic foundation. You ought to seek the advice of your bankers and accountants to get the utmost profit out of those Government schemes.

2. Innovate and pivot your product line in case you can

When the going will get powerful, the powerful get going. This is totally true for Indian companies and entrepreneurs. 

There are many successful examples that present how Indian companies have pivoted their product line not solely to make sure their very own business survival but additionally serve the nation in disaster. 

Leaders of Delhi-based Suparshva Swabs
Suparshva Swabs started producing much-needed polyester swabs in simply 10 days.

Below are few fast ideas that may spark some innovation in your thoughts — and who is aware of, you can make a fortune out of it:

  1. Businesses can modify and effectively change their product traces to incorporate important merchandise comparable to masks and hand sanitizers. These merchandise are and can stay in good demand for the approaching a number of months.
  2. Fine eating eating places can begin offering house supply companies. People should not snug stepping out, however you’ll be able to attain them at house together with your product. During lock-down, Barbeque Nation, a well-known buffet grill restaurant, began delivering their buffets at house. 
  3. Businesses having capabilities in electronics can discover the manufacturing of sensor-enabled hand sanitizer dispensers or house cleansing home equipment (since home assist just isn’t accessible for many households).
  4. Businesses earlier providing pest management companies can enterprise into disinfection companies that are in excessive demand nowadays.

These are simply a number of the examples to heat up your mind muscular tissues. After all, you recognize what your business and your staff can do finest.

3. Proper stock and money administration

Cash is the lifeblood for any business, and companies are required to generate sufficient money to pay in direction of their bills, obligations, and development. 

In the time of disaster, small companies are extra severely hit than the large ones with ample money reserves.


Therefore, it turns into extra essential for small companies to handle their money and stock for business survival. Here are few ideas for small companies to enhance their money place:

  1. Try to cut back the stock if potential with out inflicting inconvenience to the purchasers. Less stock means more money at hand. 
  2. Focus in your core merchandise and make the most of your restricted assets to push in direction of extra manufacturing and gross sales of your flagship merchandise.
  3. Delay main capital expenditure plans. Focus on the present setup and attempt to put it to use to most effectivity.

You ought to have cash in hand to care for your fastened bills like hire, utilities, worker salaries, and so forth. Your business has a better likelihood of survival when you’ve got adequate money reserves to maintain it afloat in these tough occasions.

Here’s an article that can assist you make your business recession-proof.

4. Go on-line

Taking your business on-line won’t solely assist your business survive short-term however thrive effectively into the longer term. 

Man working on a laptop with a red notebook next to him
Photo: on Unsplash

The pandemic has pressured everybody to remain indoors, and due to this fact individuals are spending extra time on laptops, smartphones and desktops. 

Here how companies can profit by going surfing:

  1. If you’ll be able to simply and economically ship your merchandise to your clients, you need to take into consideration launching your eCommerce retailer. On your on-line retailer, your clients ought to be capable of simply browse the merchandise, place an order, and observe the supply. Here’s a information to the finest free WooCommerce extensions and plugins for brand new eCommerce websites.
  2. If you present some instructing/teaching like a yoga teacher, a dance trainer, and so forth, you’ll be able to simply invite your college students to a video convention and conduct your session. Here’s an in depth article that can assist you select an appropriate video conferencing tool. The hottest ones are Zoom, Google Meet and Microsoft Teams.
  3. If you don’t need to take the hassles of getting on-line clients, delivery merchandise and offering buyer assist, you’ll be able to turn out to be a vendor on current marketplaces like Amazon or Flipkart. Marketplaces cost their fee on gross sales however present you peace of thoughts whereas doing all your on-line business. 

Read this publish for recommendations on getting a business web site on-line rapidly.

5. Track your suppliers

Most states within the nation are underneath lock-down with various ranges of restriction on the motion of individuals. 

If your business requires uncooked materials from completely different components of the nation, there are excessive probabilities that your business is perhaps impacted by provide chain disruption. 94% of Fortune 1000 companies are seeing provide chain disruptions from COVID-19. 

Pallets of boxes stacked on warehouse shelves
Photo: CHUTTERSNAP on Unsplash

Here’s what you are able to do to stop your business from provide chain disruptions:

  1. Turn to native sources to produce the uncooked supplies that your business must function. It reduces the chance of disruption as the products motion is shorter, and it additionally helps to protect the atmosphere by slicing down the emissions from transporting autos.
  2. Do not supply all of your uncooked materials from a single provider. There have been cases the place the whole unit or plant has been shut off because of the excessive variety of Covid circumstances detected in that space. Therefore, mitigate your provide disruption danger by sourcing from completely different suppliers.

6. Create your model and model neighborhood

People should not snug going out and interacting with others nose to nose. Everyone desires to keep up a social distance for his or her well-being in addition to their household. 

Creating a brand and a neighborhood of raving followers round it’s key to business survival when individuals are not visiting shops or outlets. 

Every business just isn’t a model. The model has a persona, mission, imaginative and prescient, and values.

You can use social media to get your followers engaged in dialog round your merchandise, concepts, new launches, and so forth. An partaking model neighborhood goes a good distance within the success of any business. 

Here’s a seven-step course of to building your brand from scratch.

7. Customer retention is the important thing

Did you recognize gaining a brand new buyer can price five times greater than retaining a buyer you now have? Your current completely satisfied clients are the important thing to attaining a recession-proof business. Stay in contact together with your clients, and they won’t solely buy your items but additionally present you referrals to their household and buddies. 

For retaining clients, you need to transcend worth and reductions. Listen and perceive the issues of your clients and attempt to empathize with them. Focus extra on offering the perfect buyer expertise, even when it requires making an additional effort to make them completely satisfied. 

Learn tips on how to begin your personal loyalty program on this seven-step information.

This small business survival information may make the distinction

Covid has impacted each business indirectly or the opposite. The majority of small companies are nonetheless reeling underneath the stress of prolonged lockdowns and decreased gross sales. 

The ideas talked about on this article can’t make your business recession-free however at the least enable you in business survival. Just maintain your religion within the supreme energy, and this too shall go.

Image by: Syed Ali on Unsplash

Godaddy Shopping Cart – Small business survival information: COVID-19 next wave


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