The put up Setting a new benchmark: Experience the Wonder. Full. with Ovolo appeared first on TD (Travel Daily Media) Travel Daily.
With a new model id that guarantees company a keep stuffed with distinctive surprises and unforgettable experiences, Ovolo Hotels is reworking the hospitality enterprise. In a freewheeling dialog, Girish Jhunjhnuwala, founder and CEO of Ovolo Hotels, talks about the origin, evolution and manner forward for the hip, younger and refreshing model.
TD: Love the very hip and pleasant look/really feel/language of the model! What’s completely different with Ovolo Hotels? What units you aside from all the manufacturers on the market?
Girish Jhunjhnuwala (GJ): At Ovolo, we at all times have enjoyable and don’t take ourselves too critically. By doing this it means we’re in a position to keep engaged and inventive, but in addition when our group members are smiling, laughing and having enjoyable, our company are inclined to as properly – it’s infectious! We like our company to really feel this from the second they enter our inns, and thru each touchpoint they’ve with us.
We delight ourselves on being in contact with the fashionable traveller by way of award-winning inside designs, detail-driven comforts, complimentary value-added companies like the mini bar, breakfast, Wi-Fi, and extra, and cutting-edge expertise. When I based Ovolo, I wished to do away with all the issues that made travelling troublesome or irritating – whether or not it was outrageously priced minibars or a lack of accessible energy factors in the room. We need to make our company’ lives easy after they keep with us, and that guides us by way of all our determination making. This has led to accolades corresponding to being acknowledged for resort and lodging excellence, receiving the ‘Hotel Brand of the Year’ at the 2019 HM Awards.
TD: You say you want pushing the boundaries and quite attempt to fail than not attempt in any respect — what failures have you ever skilled in your profession? What have you ever realized from this and the way do you apply this now to the model?
With each failure or setback, there is a chance to pivot, study from what occurred and make a change for the higher. Because of this, it’s arduous for me to pinpoint any vital failures, as each problem has led to a new alternative. For occasion, I first began in the enterprise of serviced residences in Hong Kong. The curiosity was there; nonetheless they weren’t being leased out at the fee I might’ve favored. That’s once I determined to repurpose the mannequin to the boutique resort enterprise – and Ovolo was born! I utilized the identical ideas we see in Ovolo at this time, priorities being for the fashionable traveller, purposeful and art-focused properties. You can at all times flip a damaging into a optimistic in the event you keep optimistic in your pondering.
TD: You’ve bought your first resort in 2002 and have grown it as a model tremendously. What’s the secret to your success?
(GJ): More than locations to remain, Ovolo Hotels are at the start locations. Destinations to expertise brimming with character, every resort is a uniquely wealthy journey, filled with eye-catching artwork and vibrant ambiance. Add to this an eclectic portfolio of eating places and bars bursting with flavour and you’ve got a world the place each second of each keep is stuffed with marvel.
In addition to this, our shoppers join with us as a result of we’re genuine. We create real connections with our company, and that is in any respect ranges – from our entrance desk group members to myself (company can e mail me straight with suggestions on their keep with us). So many manufacturers attempt too arduous to be one thing they’re not.
Lastly, we’ve additionally grown strategically. Ovolo first launched in Hong Kong, and it quickly turned obvious that a massive proportion of our company (nearly 25%) have been Australian. For some purpose, our mannequin resonates extraordinarily properly with the Aussie traveller, making sense for our first worldwide enlargement to be into Australia. We have been born in Hong Kong and grew up in Australia, having fun with nice success with extra to come back, and we’ve simply introduced our subsequent worldwide acquisition in Bali – one other key marketplace for Australia.
Our success will not be solely about doing what your clients need, but in addition as a resort model, going the place you already know they’re travelling.
TD: New 12 months’s resolutions are at all times ‘in’ this time of the 12 months. What’s going to be completely different this 12 months? What’s in retailer for 2020?
(GJ): Alongside famend branding and id company THERE, Ovolo got down to create a model evolution that celebrated this concept, of Ovolo inns as locations, packaging the sentiment in a single all-encompassing model positioning – introducing Wonder. Full.
A significant element of Ovolo’s model evolution was realigning the id with the general and distinctive resort expertise. Sophisticated but inventive and quirky interiors, and an more and more design-savvy viewers gave us a possibility to raise our model while sustaining the progressive, disruptive but cheeky spirit that continues to drive us in every part we do.
Aimed at capturing moments of marvel, impressed interiors and pleasant particulars, a recent method to artwork course was developed to help the concept of ‘Wonder. Full.’ and to raised convey every resort’s distinctive character and providing.
In addition to the model evolution, Ovolo has unveiled a new model structure introducing the By Ovolo Collective – every resort distinctive, each particular, the extra company discover, the extra they’ll discover. This distinctive assortment of inns consists of Nishi Apartments Canberra, the introduction of The Sheung Wan Central Hong Kong (formally Mojo Nomad Central) and Ovolo’s new Bali property as a result of open in the 4th Quarter of 2020.
Watch this house, company will have the ability to expertise Wonder. Full. all over the place.
The put up Setting a new benchmark: Experience the Wonder. Full. with Ovolo appeared first on Travel Daily.