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Repkulture owner Yande Charli says ‘we want to bring something different to the fashion industry’

Family-owned and operated brand Repkulture is setting a precedent for the diversification of the fashion industry with more representation and visibility of people of colour.

Seasonal collections of statement pieces inspired by rich African culture are developed by in-house designer Ira Taylor and handmade by tailors in Zambia, Tanzania, Nigeria and Ghana.

Camera IconAAA Lead story. RepKulture in INEX 100 is holding a runway event. Pictured are business owner Yande Chal, model Ivy Prempeh and designer Ira Taylor at the store in Perth Justin Benson-Cooper Credit: Justin Benson-Cooper/The West Australian

Business owner Yande Chali is passionate about the celebration of multiculturalism and inspiring others to embrace their roots through self-expression.

“We want to bring something different to the fashion industry and a lot of people struggle with cultural displacement,” Chali told AAA.

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“When people buy Repkulture it’s a conversation point. Wearing our brand opens up the opportunity of getting to know people who are different.”

The Repkulture community has come a long way since it was first established in 2018.

To honour their progression, the brand is hosting a runway event titled “MOYO Na Roho” which translates to “heart and soul’’ in Swahili.

“We want to show the heart and soul of Repkulture and show our growth in terms of design as well as representation in Australia,” Chali told AAA.

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The fashion event will be held at Perth City Farm on Friday December 3, and will showcase their upcoming collection of striking prints and bold statement colours.

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