Porsche and Steigenberger usher in new luxury brand

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Functional design and a novel brand expertise are about to merge on the very highest degree as Porsche Design Group and Steigenberger Hotels Deutsche Hospitality have come collectively for the creation of a joint resort brand. The intention is that Steigenberger Porsche Design Hotels might be launched in chosen worldwide metropolises in the longer term. This distinctive resort idea might be positioned in the luxury way of life phase.

Such collaboration represents a major step for each corporations. “Steigenberger Hotels and Porsche Design share common values,” mentioned Dr. Jan Becker, CEO of Porsche Design Group. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together we want to offer our guests a completely new hotel experience.”

“Our two companies unite the very best of both worlds,” added Marcus Bernhardt, CEO of Steigenberger Hotels and Deutsche Hospitality. “Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger which has brought so much quality, service and passion to bear over a period of more than 90 years. With these strengths we create a new and exciting product which will encourage people to rediscover the hotel sector.”

The put up Porsche and Steigenberger usher in new luxury brand appeared first on Travel Daily.