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Kena Peterson | Member Stories


Godaddy Shopping Cart – Kena Peterson | Member Stories

A full branding expertise


Kena Peterson operates Bright Ideas Website Design, an company based mostly in Parker, CO that provides an array of companies rooted in internet design. Catch up together with her on Facebook, Instagram and LinkedIn.


The who:

Given a enterprise title is so central to a model, we are likely to put a variety of significance on it. How did you arrive at a reputation, and the way do you are feeling about it now that you simply’ve been in enterprise some time?

I understand how vital naming your small business might be — and I assumed lengthy and onerous about what title would present my artistic and enjoyable facet whereas nonetheless telling my viewers what my enterprise does. I favored the concept of utilizing a lightweight bulb and thought it conveyed creativity, pleasure, lightheartedness, openness and extra. The title “bright ideas” simply appeared to suit!

With some manufacturers, location is a key element. Is there something concerning the place you reside and work that’s formed your personal model?

I didn’t actually contemplate the situation as a key element of the branding of my enterprise as a result of a lot of the work I do is for companies situated throughout the nation. These companies may not even know the place Parker is situated. For me, location didn’t form my model.

How would you describe your skilled expertise and background?

I graduated from faculty with a Technical Communications and Journalism diploma. I labored in native authorities doing communications and public data for 5 years earlier than I opened my very own web site design enterprise.


Not solely did I find out about writing, branding, public engagement, calls to motion, graphic design, particular occasion planning, video manufacturing and web site design, I used to be in a position to take these expertise and expertise and use them to assist my web site purchasers and persistently construct my enterprise.

Could you describe the scope of your operation?

I’m a one-person web site design firm who loves working with small companies. I assist with branding and brainstorming and love working with the choice makers. I contract with native search engine marketing professionals, video producers, photographers, social media specialists and extra to have the ability to provide my purchasers a full branding expertise.

Some entrepreneurs describe an aha! second, the moment they determined it was time to take issues into their very own palms. Could you describe any of these moments you’ve had?

I knew it was time to start out my very own enterprise virtually 15 years in the past. I had one toddler in daycare as was due with my second child after I realized that I needed to have the ability to expertise my kids’s “firsts.”

I additionally came upon that having two kids in daycare was going to be far too costly. I now not needed to be confined to a standard 9 to five job whereas daycare raised my kids.

I relied on what I had realized at my jobs and the relationships I had made inside the neighborhood to make the concept of proudly owning my very own enterprise a actuality.

Now I can nonetheless be artistic, work with professionals, develop as a enterprise proprietor and nonetheless be a mother to my three kids. It’s superior to have the ability to dictate my very own schedule and determine which jobs to tackle.

The what:

What sort of tasks do you like to work on?

My favourite tasks to work on are web site redesigns and new web site tasks. I additionally get pleasure from branding/graphic design tasks.

Could you describe your typical consumer (when you have a typical consumer)?

Small companies with a number of proprietor/decision-makers. I particularly get pleasure from working with nonprofits and arts-related companies. Municipalities are additionally typical purchasers for me.

Sometimes we’re able the place it’s obligatory to show down tasks. What do these conditions appear like for you, and the way do you handle them?

It was once very troublesome for me to show down tasks — however now I’ve extra choices. As I’ve grown my enterprise, I’m at some extent the place I don’t need to take each and all purchasers.

If the consumer goes to be too demanding or unrealistic, I attempt to discover a work round or a unique answer. If that doesn’t work, I often ship them to a different individual I like to recommend.

Performance is all the time vital, however generally we’ve to pay shut consideration to worth as effectively. How do you place GoDaddy services and products in your purchasers?

Performance and worth with reference to internet merchandise is extremely vital to me. This is why I solely use GoDaddy internet hosting and area companies for all of my purchasers.

I ALWAYS suggest GoDaddy for quite a lot of causes together with value, customer support, ease of use and availability.

I additionally use the updating software program below GoDaddy Pro for each consumer. I discover GoDaddy Pro to be extremely priceless because it does backups, displays uptime/downtime, updates plugins and extra.

Could you describe a venture that you simply really feel exemplifies you at your finest?

I actually love working with nonprofit teams. One of my favourite tasks is the web site and branding work I lately did for the Aurora Cultural Arts District.

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The how:

An apparent metric for measuring our personal success is how a lot you bought paid versus how a lot time it took. In your expertise, what are the benefits and downsides right here?

When I have a look at whether or not a venture was profitable or not, I have a look at a number of various things. Did the venture go easily? How because the communication? Was the timeline adopted? Did the consumer pay in a well timed matter?

If I can reply principally “yes,” then I really feel prefer it was profitable.

While generally irritating, I do know that in the long run, if my consumer is proud of their new web site, the venture was successful. Sometimes issues take for much longer than anticipated. I’d say that more often than not, my ratio to time spent versus how a lot I obtained paid are fairly even.

How does GoDaddy Pro match into what you do? Could you suggest any methods to get probably the most worth out of it — particularly to somebody simply beginning out?

GoDaddy Pro is a sport changer! It acts as a large venture supervisor, password keeper, updater, monitor and extra. Having all the things in a single dashboard the place I can monitor all the things is wonderful and so useful.

Before this service was obtainable, one must login to every web site individually and monitor by e mail.

If I acquired an e mail reminding me to replace to the most recent model of WordPress, I must manually login to every web site I managed. GoDaddy Pro makes daily that I work higher and extra organized.

I’d suggest logging in and including every web site to the dashboard and revel in watching GoDaddy Pro handle the small print.

Imagine you possibly can journey again in a time machine to a degree the place you have been like, Forget this. I’m accomplished! What recommendation would you give your self?

I’ve had a number of moments the place I ponder “what am I doing? I should just quit!” I didn’t get pleasure from these moments however they did make me step again, take a deep breath and take into consideration WHY I made a decision to get into enterprise for myself.

I could possibly be finally artistic. I might work after I needed. I might spend time with my household….

Once I take into consideration all the nice causes to personal my very own enterprise, one cranky consumer turns into only a small bump within the highway. There can be one thing extremely particular about your kids seeing you’re employed for your self. I consider it offers them a way of delight and teaches them the ability of an entrepreneurial spirit.

What’s your parting shot for individuals who need to be such as you once they develop up?

I’d counsel surrounding your self with individuals who have comparable objectives. I belong to a couple completely different networking teams with different entrepreneurs and I discover their help invaluable.

Learning from others who will seemingly run into the identical hurdles or who’ve already jumped over these hurdles helps me grown as a enterprise proprietor.

Godaddy Shopping Cart – Kena Peterson | Member Stories


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