Hilarious ‘sign war’ kicks off in Canada
There’s a sign war brewing in Canada, and the internet is riveted.
The to and fro has been heating up over the past week in the town of Listowel, much to the enjoyment of the town’s residents.
According to the BBC, it started as a battle between two businesses in the Ontario town – Speedy Glass and Dairy Queen (DQ) and quickly spread to other business signs around the town.
It has now captured global attention after images of the hilarious signs were shared online.
“There are thousands of signs on local businesses from our town alone to neighbouring towns and cities and counties,” Trevor Cork, owner of glass replacement service Speedy Glass, told the BBC.
He decided to challenge DQ to a sign war after seeing a similar attempt in Virginia that had gone viral.
“It absolutely blew up,” he said.
“It’s been so uplifting. There hasn’t been one negative comment. The reaction has been absolutely amazing.”
People from nearby towns have travelled into Listowel to go sign-spotting and have a chuckle at the good natured sledging.
“We’re getting people stopping into my business just to say thank you for making them smile,” Cork said.
He described the good-natured ribbing as the “perfect distraction to what’s happening in the world around us right now”.
He says it has created a sense of camaraderie in the town which has a population of just over 7,500.
“There’s businesses that compete against each other that are poking fun at each other and people are laughing together again and smiling at each other. It’s brought our community very close in the last seven days,” he said.
One resident baked Cork and the company a cake to say thanks for the entertaining initiative.
Writing on her Facebook page, she said: “This #signwar has been a blessing for this community! Helping small businesses be seen in this trying time while also giving our community a reason to laugh and come together again. Thank you Trevor and your Speedy team for this inspired idea!!”
People from as far as New Zealand are also chiming in with their appreciation.
One woman wrote on the Speedy Glass Facebook page “Hey there from New Zealand. Just caught this on BBC, thank you for making my day awesome.”
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