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Accor’s portfolio of manufacturers led Europe in hotel room Net Unit Growth (NUG) in 2019, whereas Oyo Hotels & Homes posted the best growth for a person model, based on STR.
It examined the latest growth of mother or father firms and types and can launch a full European checklist throughout subsequent week’s International Hospitality Investment Forum (IHIF) in Berlin. This is the primary of a sequence of 2019 net unit growth (NUG) get lists for the worldwide hotel business.
“As the industry evolves from looking at the size of the development pipeline to looking at NUG, we’re pleased to provide the first-ever leaderboard of NUG for individual brands and for parent companies that own portfolios of brands,” mentioned Robin Rossmann, worldwide managing director of STR.
“Many on this 2019 NUGget list for Europe are large global hotel chains that have accelerated their growth by focusing on both management and increasingly franchise business models in the European marketplace. That being said, large regional chains have also demonstrated their ability to grow significantly—helped by their increased flexibility in using leased and owned models of hotel ownership.”
Each of the highest 5 mother or father firms for 2019 NUG in Europe rank in the worldwide high 10 for room counts, based on the STR 500 as of 31 December 2019.
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