Creating a website that’s authentically you

This is an interview with Kellie Adamson, founding father of The Conscious Corporate. Kellie is a efficiency advisor who coaches people and groups on the right way to harness their inside sources to turn out to be extra profitable.

This interview has been gently edited for size and readability.

GoDaddy: Please inform us a little bit about The Conscious Corporate.

Kellie Adamson: I turned a grasp practitioner in emotional intelligence about 18 months in the past. I’ve additionally been learning a lot about our nervous system and the way it impacts our feelings and well-being.

Being within the company world, I recognized that construction and exterior efficiency are extremely regarded. 

But typically there isn’t a concentrate on emotional well being or changing into mentally sturdy. 

And that in itself is what cultivates excessive performers.

80% of our success is intrinsic to us. We can be taught the mechanical aspect of it, however we’ve additionally found by means of science that we are able to be taught success internally.

And these are the issues which are unstated or unknown. We actually need to work on that emotional intelligence aspect as a result of your EQ is much extra vital than any IQ.

I may see the right way to turn out to be mentally sturdy and improve your efficiency. And that was what was lacking and main folks to a stage of burnout.

We ought to be seeking to create new neural pathways to strengthen every little thing that we do. Our motivation, creation and every little thing that makes us really feel impressed and wish to rise up daily.

GD: How do you lead shoppers to success?

KA: I work on the interior course of with every particular person.

You may very well be on this administration position, for instance, and you’re feeling caught or nonetheless. What it could be is that you’re not positioned completely

for that place. As we outgrow one thing, we type of wish to keep on this aspect as a result of nobody likes to maneuver exterior of their consolation zone.

The Conscious Corporate is about figuring out all that. We’re going to ensure your nervous system will assist you by means of the change, and we’re going to maneuver by means of it anyway. We’re going to recognise all these feelings as effectively.

While we’re shifting ahead, we’re retaining the motivation. We’re retaining impressed.

When it got here to picking my enterprise identify, I used to be having a technique assembly at some point, and the lady I used to be chatting with couldn’t grasp what I used to be making an attempt to attain. She was additionally ex-corporate and systematic, and the best way I described it to her was that of a acutely aware warrior girl. That’s what it’s. So, we blended our two worlds, and that’s how The Conscious Corporate was birthed.

GD: What made you select KellieAdamson.com.au as your net deal with?

KA: I may have had it in several methods. I may have had TheConsciousCorporate.internet or ConsciousCorp.com.au. 

I went with my identify as a result of I felt that it builds belief and credibility.

After all, prospects wish to know that there’s a actual individual behind the enterprise. It’s additionally about realizing that you’re going to be accountable to your merchandise and your companies.

I imagine that utilizing my very own identify demonstrates ardour, illustrates my dedication, and underscores the the explanation why I turned a enterprise proprietor within the first place.

I’m recognised as a chief within the trade that I used to be in earlier than, so it additionally permits me to capitalise on my popularity. When you’re promoting your information and experience, it maximises the worth and creates private credibility and respect.

Using my identify within the URL additionally differentiates my enterprise from different opponents. 

GD: How did you find out about GoDaddy’s website design companies?

KA: I used to be working with a model strategist who additionally did website design, and we tried to construct a website collectively, however we simply weren’t talking one another’s language.

And then, at some point, I used to be on Instagram and observed Mark Bouris, the chief chairman of Yellow Brick Road Home Loans, was collaborating with GoDaddy. It was a chance for me to pitch my enterprise, and if profitable, I’d get a mentoring session with Mark and get a custom-designed website constructed with GoDaddy.

I believed this was cool as a result of I wanted somebody at that degree of consciousness to assist me slender down what I do in 10 phrases as a result of it’s a very complicated factor to try to say. It was nice that it was additionally a website as a result of it was simply what I used to be looking for.

Finding out that I’d received was a fairly unforgettable evening.

GD: Can you stroll us by means of the method of constructing a website with GoDaddy?

KA: It was very, quite simple.

In the lead as much as getting the website finished, you need to have your branding clear. That took about 9 months, however when you begin constructing a website, you wish to have all that clear:

• Your message
• Purpose 
• Mission
• Values
• Your why

When it got here to constructing the website, that was pretty easy.

I had beforehand labored on a website, however I had been shying away from doing it once more as a result of it was all coding, and I didn’t perceive it. 

I used to be actually stunned when it was so easy.

Over 4 weeks, we met 4 instances for hourly conferences. I gave GoDaddy all of my branding and in the course of the classes, we’d focus on the feel and appear of the website.

Every time we might have a session, they’d talk what they would wish for the following one, and I’d do my homework throughout the week. It was simpler than what I believed it was going to be.

GD: Were there any surprises for you in the course of the course of?

KA: One of the surprises that I received was how I needed to put myself within the thoughts of the patron.  

Once I used to be ready to do this, I may design a practical website that was straightforward to navigate. Without that perspective, I couldn’t do it. That was a shock for me.

The ease of designing this website was in all probability extra vital after realizing who I used to be chatting with.

You know, we regularly don’t strive our hand at new issues as a result of we predict it’s exterior our capabilities and it holds us again. You’ve simply received to provide it a go.

Related: Picture your supreme buyer with enterprise personas

GD: And how do you really feel concerning the completed product?

KA: Like any objective you set and full, as soon as you have the completed product, there’s simply such a sense of accomplishment. And that in itself is a actually highly effective factor.

I must say that I’m so blissful now and proud that I’m capable of get my message throughout higher to my prospects. 

I’ve had suggestions from my shoppers, and the phrases they used have been pleasant and visually interesting. It’s a nice design, easy to navigate, and my message is obvious and simple to learn. It’s organised and never cluttered.

GD: Do you have any closing ideas about working with GoDaddy?

KA: A closing thought for anybody who’s wanting to do that with GoDaddy is simply to be authentically you. I believe that’s vital. Make positive this comes throughout in a visible sense to your website.

Stay decided and disciplined as a result of you’re solely going to remorse not making an attempt. 

You’ve simply received to provide it a go.

I’d additionally buy the 30-day premium website care, which gave me assist at any time when needed. It helps you maximise your time as a result of the technical aspect can generally get you slowed down. The 30-day premium website care was a lifesaver for me.

Finally, you’ll want to take a while to observe the GoDaddy website proprietor guide and video analysis hub as a result of they’re actually useful.