Be the Final Occasion Host, says CDOT
In December, the Colorado Division of Transportation is teaming up with Uber to present $10,000 in experience credit valued at $15 as a part of a promotion to cut back impaired driving within the state. The Governor’s Freeway Security Administration (GHSA) is launching this system in 5 states, together with Colorado. The marketing campaign is a part of a grant CDOT acquired from the GHSA to assist cut back impaired driving.
Throughout the Thanksgiving vacation interval, 11 folks have been killed on Colorado roads. Not since 2008 have that many individuals been killed on Colorado roads over Thanksgiving. Most of these deadly crashes concerned medication or alcohol, in accordance to preliminary knowledge.
From December 1 – January 3, 2022, Coloradans can redeem the $15 experience credit score utilizing the code “HOLIDAYSAFE” within the Promotions part of the Uber app. The experience credit, accessible statewide, are restricted to one use per particular person and are legitimate solely whereas provides final. The credit should be redeemed from 5 pm – 5 am
Up to now in 2021, there have been 220 impaired-driving fatalities in Colorado, accounting for 36% of all visitors deaths this yr. If present developments proceed, 2021 would be the deadliest yr on Colorado roads since 2004. Up to now, there have been 617 fatalities, which is 6% larger than this time final yr. Fatalities involving an impaired driver are up 15% from final yr.
Although anybody can use the low cost to keep protected, CDOT is particularly advertising the provide to people who find themselves internet hosting vacation events. Known as the “Final Occasion Host” marketing campaign, the promotion goals to forestall impaired driving by providing an answer — free sober rides to or from vacation gatherings. CDOT may even host pop-up occasions at Argonaut Wine & Liquor in Denver and Springs Liquor Outlet in Colorado Springs. Retailer patrons who plan to host vacation events have the chance to obtain Uber experience credit for his or her visitors.
CDOT will promote the marketing campaign on social media and different channels to additional present the free experience credit on a first-come, first-served foundation to Coloradans statewide. For extra details about the marketing campaign and utilizing the experience credit score code “HOLIDAYSAFE,” go to HeatIsOnColorado.com.
“Holidays are meant for celebrating. We would like Coloradans to take pleasure in these particular moments with out worrying about how they’re going to get dwelling safely,” mentioned Darrell Lingk, Freeway Security Workplace director at CDOT. “Whether or not it’s a sober good friend, a ride-hailing service, or public transportation, there are many choices to plan forward and safe a sober experience. So be the last word celebration host and inform your mates in regards to the Uber low cost. We’re appreciative of GHSA and Uber for serving to us provide an answer to impaired driving in our state.”
Annually in Colorado, greater than 20,000 individuals are arrested for DUI — that’s a mean of 54 DUIs day by day. An growing variety of DUI’s contain a mixture of alcohol with hashish or different medication, a harmful mixture that considerably will increase impairment.
“There are already too many households that may have empty chairs on the dinner desk this vacation season due to the pandemic,” mentioned GHSA Govt Director Jonathan Adkins. “It’s tragic and irritating to see much more lives misplaced on our roads from utterly preventable drunk and drug-impaired driving crashes. GHSA is proud to companion with Uber to assist Colorado present drivers a protected and handy various to getting behind the wheel impaired.”
As a part of The Warmth Is On marketing campaign, heightened DUI enforcement will happen from December 15 by way of 29 to assist take away impaired drivers from roadways through the holidays. The New Yr’s Eve enforcement interval will comply with from December 30 – January 2.
“We’re proud that our expertise and the drivers utilizing our platform are ready to present a stress-free various to consuming and driving this vacation season,” mentioned Kristin Smith, Head of Highway Security Coverage at Uber. “Via our partnership with the Governors Freeway Security Affiliation to award Colorado with Uber experience credit, we hope to give folks larger entry to transportation in order that there isn’t a excuse to get behind the wheel whereas impaired.”
For yearly impaired-driving crash and fatality knowledge in Colorado, go to codot.gov. Details about DUI legal guidelines in Colorado may be discovered at NoDUIColorado.org. For developments involving impaired driving courtroom circumstances, drug toxicology outcomes, and different impaired driving knowledge, go to the Colorado Driving Beneath the Affect (DUI) dashboard at https://ors.colorado.gov/ors-dui.
The Governors Freeway Security Affiliation (GHSA) is a nonprofit affiliation representing the freeway security places of work of states, territories, the District of Columbia, and Puerto Rico. GHSA supplies management and illustration for the states and territories to enhance visitors security, affect nationwide coverage, improve program administration and promote finest practices. Its members are appointed by their Governors to administer federal and state freeway security funds and implement state freeway security plans. Go to ghsa.org for extra info or discover them on Facebook and Twitter.
Uber’s mission is to create alternative by way of motion. Uber began in 2010 to resolve a easy downside: how do you get entry to a experience on the contact of a button? Greater than 25 billion journeys later, Uber is constructing merchandise to get folks nearer to the place they need to be. By altering how folks, meals, and issues transfer by way of cities, Uber is a platform that opens up the world to new potentialities.
The CDOT Freeway Security Workplace supplies funding to Colorado legislation enforcement for impaired driving enforcement, schooling, and consciousness campaigns. The Warmth Is On marketing campaign runs all year long, with 16 particular high-visibility impaired driving enforcement durations centered on nationwide holidays and massive public occasions. Enforcement durations can embrace sobriety checkpoints, saturation patrols, and further legislation enforcement on responsibility devoted to impaired driving enforcement. Discover extra particulars in regards to the marketing campaign, together with impaired driving enforcement plans, arrest totals, and security suggestions at HeatIsOnColorado.com. Extra details about DUI legal guidelines in Colorado may be discovered at NoDUIColorado.org. Study extra about CDOT’s dedication to protecting Colorado roads protected, together with impaired driving enforcement aims, arrest knowledge, and security info at codot.gov/safety.
CDOT’s Whole System-Whole Safety program has one easy mission — to get everybody dwelling safely. Our roughly 3,000 workers work tirelessly to cut back the speed and severity of crashes and enhance the protection of all modes of transportation. The division manages greater than 23,000 lane miles of freeway, greater than 3,000 bridges, and 35 mountain passes. CDOT additionally manages grant partnerships with a variety of companies, together with metropolitan planning organizations, native governments, and airports. It additionally operates Bustang, the state-owned interregional categorical bus service. Gov. Jared Polis has charged CDOT to additional construct on the state’s intermodal mobility choices.
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