Bluehost WordPress Website Builder Review 2021

A brand new entrant to the ranks of the very best website builders, our Bluehost website builder review explains how the corporate combines its shared WordPress internet hosting with a drag-and-drop website builder for WordPress.

Bluehost website builder review: Snapshot

The platform leaves lots of WordPress’s greatest options intact whereas making it simpler to get your web site off the bottom with a managed WordPress set up; greater than 300 built-in themes; and customizable content material blocks. You can too improve to get a managed WooCommerce set up for promoting on-line.

Whereas we’d prefer to see Bluehost’s WordPress website builder provide extra flexibility for laying out your website content material, it’s simply among the finest WordPress website builders. We expect it’s extra intuitive than different WordPress builders like BoldGrid. As well as, you may have entry to the drag-and-drop editor when creating weblog posts, which is a significant plus for creators who flip to WordPress for its running a blog capabilities.

Bluehost’s WordPress website builder isn’t low-cost, however the base plan value is barely barely greater than Bluehost’s standalone shared WordPress internet hosting. So, it makes a variety of sense in the event you’re already dedicated to utilizing WordPress to construct your website, and wish high-quality internet hosting.


Rating: 4/5

Learn on for our full and detailed review.

Bluehost’s website builder opponents

How does Bluehost’s WordPress website builder evaluate to the competitors?

Score4/54/54.5/5ProsIncludes WordPress internet hosting – Broad number of content material blocksWorks with most website hosting plans – InexpensiveExtremely versatile editor – Superior advertising and marketing instrumentsConsLimited flexibility to rearrange contentSteep studying curve – Doesn’t provide hostingExpensive for ecommerce – Restricted customer analyticsVerdictBluehost’s WordPress website builder is an intuitive drag-and-drop builder for WordPress that makes your life simpler by offering internet hosting and a managed WordPress set up.BoldGrid presents a extremely versatile drag-and-drop website builder for WordPress and is good if you have already got a third-party website hosting plan.Wix is an especially succesful website builder with superior promoting and advertising and marketing instruments. It’s expensive, although, and could also be too advanced for novices.View offersVisit siteVisit siteVisit site
Bluehost’s WordPress website builderBoldGridWix

Bluehost’s website builder: Key options

Managed WordPress internet hosting


All Bluehost website builder plans embody managed WordPress internet hosting for a vast variety of websites. That implies that Bluehost mechanically retains your WordPress set up and plugins up-to-date, so that you don’t have to fret about managing updates. You additionally get a free SSL certificates and a free area for one 12 months.

If that you must make modifications to your web site’s internet hosting, you are able to do so with the cPanel dashboard. Bluehost additionally has a customized dashboard for WordPress web sites that makes it simple to handle customers, backups, plugins, and extra.


Bluehost’s WordPress website builder comes with greater than 300 built-in themes. The Professional and On-line Retailer plans embody an extra 30 premium themes which might be optimized for promoting on-line. You possibly can’t import third-party WordPress themes at the moment, though Bluehost claims the corporate is engaged on this function. 


The builder doesn’t provide you with many extra choices to customise your theme past the usual choices for WordPress. These allow you to vary your web site’s colour palette, fonts, and menus. Nevertheless, you do have entry to your theme’s CSS code, so designers who’re snug with CSS coding could make just about limitless modifications.

Media supervisor

One of many main benefits to utilizing Bluehost’s website builder is that it offers you entry to WordPress’s media supervisor. This built-in media supervisor allows you to add pictures, movies, paperwork, and extra to your website. Information are restricted in measurement to 512MB or much less.

The WordPress media supervisor does a superb job of preserving your content material organized. You possibly can add titles, descriptions, and alt textual content to each merchandise in your website, and all of this information is searchable. There’s additionally a fundamental picture editor that allows you to crop and rotate photographs.

Running a blog

Bluehost’s website builder makes running a blog as simple as doable. You will have entry to all of WordPress’s customary running a blog options, which allow you to tag and categorize posts in addition to schedule posts for the long run.

Notably, you may select between crafting posts with WordPress’s customary publish editor or the Bluehost website builder. The usual publish editor presents a snug writing pad for text-heavy posts, whereas the website builder allows you to drag and drop content material blocks when creating media-heavy posts.

Bluehost’s WordPress website builder: Key options and highlights

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Bluehost website builder review

Bluehost has a devoted dashboard for WordPress web sites that gives an outline of your web site (Picture credit score: Bluehost)Picture 2 of 4

Bluehost website builder review

The website builder consists of greater than 300 themes (Picture credit score: Bluehost)Picture 3 of 4

Bluehost website builder review

Bluehost’s WordPress website builder offers you entry to the WordPress media library, which allows you to add titles and descriptions to your content material (Picture credit score: Bluehost)Picture 4 of 4

Bluehost website builder review

You should use the Bluehost WordPress website builder’s drag-and-drop editor to create weblog posts (Picture credit score: Bluehost)

Bluehost’s website builder: What’s new?

Bluehost solely launched the WordPress website builder in August 2021. So, all the pieces about it’s new!

Whereas Bluehost has lengthy provided devoted WordPress internet hosting, the brand new WordPress website builder is totally different in that it allows you to drag and drop content material to construct your website. It eliminates the necessity to use a third-party website builder on your Bluehost WordPress set up.

Bluehost’s website builder: Pricing

Bluehost’s WordPress website builder presents three plans: Fundamental, Professional, and On-line Retailer. All plans embody internet hosting for limitless web sites, weblog publish administration, and electronic mail advertising and marketing instruments. 

The Professional plan provides help for promoting on-line with WooCommerce, and presents 30 premium templates; whereas the On-line Retailer plan allows you to guide appointments, promote subscriptions, and generate customized low cost codes.

You should join both a 12- or 36-month plan. Your first time period qualifies for promotional pricing, which might be as much as 75% off the common value.

Bluehost’s WordPress website builder’s pricing plans

Value monthly$10.99$14.99$39.95Value per 12 months$131.88$179.88$479.40Limitless web sites✔✔✔Premium templates✖✔✔Promote merchandise on-line✖✔✔Appointment reserving✖✖✔
Plan kind/functionFundamentalProfessionalOn-line Retailer

Testing Bluehost’s WordPress website builder

We examined out the method of constructing a website with Bluehost’s WordPress website builder, and its electronic mail advertising and marketing device, to get a greater thought of the way it labored.

How do you construct a website with Bluehost’s drag-and-drop website builder?

A menu of content blocks available in Bluehost's WordPress website builder

Bluehost’s builder consists of a wide array of content material blocks, similar to picture sliders, galleries, social media buttons, and extra (Picture credit score: Bluehost)

We examined out the method of constructing a web site with Bluehost’s WordPress website builder. At first, it was similar to constructing a web site with a typical WordPress set up. We selected a theme, and used the usual WordPress dashboard to navigate the positioning’s again finish.

Bluehost’s builder began to vary from a standalone WordPress set up once we had been including content material and laying out our pages. Standalone WordPress doesn’t have any drag-and-drop builder, whereas Bluehost’s builder included a menu of content material blocks that we may drag and drop round our website. 

We discovered this to be considerably restrictive, because the software program solely allowed us to rearrange content material blocks above or under each other in a single column. There was no method to put two content material blocks subsequent to at least one one other. Nonetheless, we discovered it to be a lot simpler so as to add content material than with the usual WordPress web page editor.

We additionally appreciated the number of content material blocks. Along with fundamental blocks like textual content bins, picture galleries, and social media buttons, we discovered picture sliders, interactive star-rating buttons, calendars, and extra. We may additionally embed media from an enormous vary of platforms, together with Spotify, SmugMug, Pinterest, Reddit, YouTube, and Vimeo.

How does Bluehost’s website builder use electronic mail advertising and marketing?

The home page for creating an email campaign with Creative Mail

Bluehost’s WordPress website builder consists of Artistic Mail, an electronic mail advertising and marketing plugin for WordPress (Picture credit score: Bluehost)

All Bluehost website builder plans embody free electronic mail advertising and marketing instruments from Artistic Mail. We tried out the Artistic Mail plugin to see how simple it’s to make use of, and what options it presents.

Total, we appreciated utilizing Artistic Mail, and located it to be very simple to get began with. The plugin supplied a customized registration type that we may add to our web site to begin amassing customer contacts. As soon as we added contacts, we had been in a position to phase them into lists that could possibly be used to focus on emails.

Artistic Mail allow us to create a vast variety of electronic mail campaigns, and it included templates for newsletters, product bulletins, new weblog posts, and extra. We had been additionally in a position to arrange automated welcome emails for brand spanking new prospects.

Options to Bluehost’s WordPress website builder

Bluehost’s WordPress website builder isn’t the one drag-and-drop builder for WordPress. BoldGrid is a well-liked choice for creating WordPress web sites that allows you select your web page structure, after which place customized content material blocks. It’s barely extra advanced than Bluehost’s builder, however comparatively simple to make use of when you get previous the preliminary studying curve.

BoldGrid differs from Bluehost in that it unbundles web site constructing from internet hosting. With BoldGrid, you have to buy internet hosting from a third-party service. Bluehost, then again, consists of internet hosting with all website builder plans. So, which of those two companies is best for constructing a WordPress website relies upon largely on whether or not you wish to host your web site with Bluehost or one other internet hosting supplier.

In the event you aren’t dedicated to constructing a website with WordPress, you might also contemplate a builder like Wix. It offers you extra flexibility than Bluehost when laying out your web site, so it’s preferrred for knowledgeable designers. Wix additionally has a a lot bigger library of content material components than Bluehost.

Wix has highly effective instruments for promoting services and products on-line, lots of that are corresponding to the ecommerce options you get with Bluehost’s On-line Retailer plan. Nevertheless, Wix’s comparable ecommerce plan, Enterprise Limitless, prices solely $27 a month in comparison with $39.95 a month for Bluehost. All Wix plans embody website hosting.

Bluehost’s WordPress website builder’s options in comparison with the competitors

WordPress appropriate?✔✔✖Internet hosting included?✔✖✔Support24-hour chat, telephone and emailOnline forum24-hour chat, telephone and electronic mail

Bluehost’s WordPress website builder: The decision

Bluehost’s website builder combines the very best facets of WordPress with high-quality internet hosting and a drag-and-drop web page editor. Provided that the builder prices solely barely greater than Bluehost’s standalone shared WordPress internet hosting, it makes a variety of sense in the event you’re contemplating constructing a WordPress web site with Bluehost.

We discovered Bluehost’s builder to be simpler to make use of than BoldGrid, one other WordPress drag-and-drop builder. Bluehost isn’t fairly as versatile on the subject of laying out your web site, but it surely presents a wider number of content material components, and comes with greater than 300 themes to select from. 

Bluehost’s managed WordPress and WooCommerce installations additionally eradicate the burden of preserving your web site’s infrastructure up-to-date. This builder can be cheaper than non-WordPress builders similar to Wix, in the event you don’t want ecommerce options, so,  might make extra sense for bloggers and first-time website designers.

If you wish to promote on-line, nonetheless, we expect Wix is likely one of the greatest platforms for advertising and marketing and ecommerce, and it’s additionally cheaper than Bluehost. Total, the choice to make use of Bluehost’s website builder to create your web site largely comes down as to if you wish to use WordPress. 

In the event you do, this platform presents the choice of a drag-and-drop web page editor and glorious built-in internet hosting at a really cheap value.

Additional studying on WordPress

If you wish to be taught extra about WordPress to resolve if it’s proper on your website, take a look at our full WordPress review. We even have a information to the very best WordPress internet hosting, and clarify construct a website with WordPress.

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