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Accor Secures Naming Rights At Stadium Australia

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Stadium Australia at Sydney Olympic Park will from in the present day be often known as Accor Stadium, with the worldwide resort and way of life large securing the naming rights to Sydney’s former Olympic Video games flagship venue at Olympic Park.

Alongside the Olympic Video games in 2000 and holding as much as 100,000 in live performance format, Accor Stadium as it’s now identified has held hosts main leisure and sporting occasions every year starting from worldwide music acts reminiscent of AC/DC, U2 and Ed Sheeran.

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The stadium can be Sydney’s go-to venue for main sporting contests and has seen the NRL Grand Ultimate and State of Origin, Bledisloe Cup and FIFA World Cup Qualifiers, together with Australia’s iconic second in 2005 when John Aloisi’s profitable penalty propelled the nation into nationwide euphoria and qualification for its first FIFA World Cup in additional than three many years earlier.

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Underneath its new title, Accor Stadium can even present a variety of recent perks for members of the corporate’s ALL – Accor Stay Limitless loyalty program, with factors capable of be redeemed for quite a lot of money-can’t-buy experiences. The stadium will quickly see a brand new 1,200 sq. metre LED display which can be one in every of many new fan-friendly highlights of the venue.

Accor Stadium Australia namingAccor’s Simon McGrath and Renae Trimble have fun with Venues NSW CEO, Kerrie Mather and Stadium Australia CEO, Daryl Kelly.

The stadium’s first main occasion below its new title will happen this Saturday evening when it hosts Australia’s nationwide ladies’s soccer workforce, the Matildas, as they tackle USA in entrance of what’s anticipated to be a file crowd.

Accor Pacific CEO, Simon McGrath, mentioned securing the naming rights for the bottom was a pure partnership and a means to supply its visitors and prospects with extra memorable experiences past their resort keep.

“Accor is devoted to creating unbelievable buyer experiences, and Accor Stadium firmly aligns with this imaginative and prescient,” McGrath mentioned.

“We’re immensely happy with this partnership, which is an funding in limitless experiences that deliver individuals collectively, from world-class live shows, to sporting and household occasions.

Accor Stadium Australia namingAccor Stadium can maintain greater than 80,000 for sporting occasions and 100,000 for live shows.

“ALL-Accor Stay Limitless guarantees to provide loyalty members world-class experiences past our resorts. Collectively, with our 4 resorts in Sydney Olympic Park with the Pullman, Novotel and ibis manufacturers, and with the launch of Accor Stadium, the precinct will allow individuals to take pleasure in the very best in hospitality and dwell leisure.”

The disclosing of Accor Stadium comes within the 12 months the corporate celebrated 30 years working in Australia and the Pacific, having opened its first resort at Darling Harbour in 1991.

Stadium Australia CEO, Daryl Kerry, mentioned the venue had already welcomed greater than 30 million patrons since its opening previous to the Olympics and was set for an thrilling new period as Accor Stadium.

“We’re delighted to accomplice with Accor as we welcome individuals again to look at world-class sport and leisure occasions,” Kerry mentioned.

“Accor Stadium can even play an essential function in our group internet hosting a variety of enterprise, group and cultural occasions within the numerous perform rooms and areas contained in the stadium.”

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