A Look Inside Apple’s Second Berlin Store, Opening December 2

Apple is opening a brand new retailer in Berlin on December 2. The Rosenthaler Strasse retail retailer is Apple’s second within the metropolis, becoming a member of its Kurfürstendamm location.

The brand new retailer is the town’s heart, within the Mitte borough by the Hackesche Höfe, surrounded by historic areas, in addition to artwork and design studios.

“We’re excited to open our second retailer in Berlin, proper within the coronary heart of Mitte,” stated Deirdre O’Brien, Apple’s senior vp of Retail + Folks. “Mixing Apple’s distinctive know-how and instruments with the inventive ardour we share with this neighborhood provides us the chance to create one thing actually particular for our clients in Germany.”

For the opening, Apple shall be internet hosting native artists from the artwork collective Parallel Universe. The illustrators shall be live-drawing on an iPad Professional on the Discussion board and Video wall, house to Right this moment at Apple classes.



apple nso rosenthaler strasse pickup 11302021

The images present the shop continues Apple’s development of implementing pickup areas, first trialed final yr. This location is the primary time a devoted Apple Pickup location has made its approach to Europe.

The newly devoted Apple Pickup space, the primary of its form in Europe, makes it much more handy for purchasers to choose up their merchandise ordered on-line. Like all Apple amenities globally, Apple Rosenthaler Straße will run completely on 100% renewable vitality.


For the opening day, nonetheless, you’ll be able to’t simply present up, as Apple notes:

Apple Rosenthaler Straße opens Thursday, December 2, at 10 a.m. CET in Berlin. On opening day, clients will have the ability to e book an appointment for an introduction to the shop and purchasing solely. The shop will open with restricted capability and social distancing in place. Starting December 3, the shop will supply walk-ins, Apple Pickup and repair for Genius assist and Store with a Specialist. The shop will open with the identical well being measures for guests as seen in all retail locations throughout Berlin, together with proof of 2G standing, masks requirement, and social distancing. To e book a reservation, clients can go to

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