8 Tips To Grow Your Audience & Reach

Is driving native site visitors one in every of your high targets?

Whether or not you’re making an attempt to drive vacation site visitors or site visitors throughout any season, SMS could be the reply.

Based on analysis from the messaging platform Podium, SMS (or textual content messaging) is the one advertising channel with a 97% open fee.

Use it this vacation season (or any season, actually) to drive foot site visitors and on-line gross sales.

On November 17, I moderated a sponsored webinar offered by Matt Boyce, Senior Director of Accomplice Advertising at Podium.

He shared sensible and efficient ideas for SMS advertising this vacation season.

Here’s a fast recap of the webinar. For full particulars, full the shape to access the entire webinar.

Vacation Procuring Outlook

Practically 30% of U.S. shoppers plan to spend extra on vacation purchasing this yr than they did final yr.

Shoppers additionally plan to start out their vacation purchasing earlier within the season than the yr earlier than.

​​So we count on much more vacation purchasing {dollars} to maneuver round this yr.

As a enterprise proprietor, marketer, or company, how will you be prepared for the purchasing rush? How will you keep high of thoughts?

Textual content Messaging vs. Electronic mail

Maybe you’re saying that you just already use e mail. Why add SMS?

Whereas e mail is among the most effective channels {that a} enterprise can use, most customers are bombarded.

This leads to a whole lot of unopened emails.

SMS is an effective way to chop via the litter.

Podium has seen that individuals open texts 98% of the time and 90% inside three minutes.

Get Instant Webinar Access – Learn How You Can Get A 98% Open Rate →

SMS Vacation Advertising Tips

Corporations of any dimension, each B2B and B2C, can profit from the next ideas, whatever the variety of subscribers in your record.

We’ve additionally bought nice pointers for constructing and nurturing your subscribers.

Tip #1: Make the most of Efficient Decide-in Touchpoints.

Reap the benefits of each opt-in alternative, comparable to:

  • Level of sale or transaction.
  • Web site chat.
  • On-line sign-up pages and kinds.
  • Web site banners, pop-ups, and prompts.
  • Critiques.

Picture Supply: Podium

Tip #2: Leverage Your On-line Presence To Seize Decide-ins.

Use your present advertising channels to achieve clients:

  • Convert your e mail advertising contacts into SMS advertising opt-ins—ship an e mail blast selling opt-ins for promotional texts.
  • Create social posts with a URL, QR code, or key phrase to seize opt-ins via social media.

SMS Holiday Marketing: 8 Tips To Grow Your Audience & ReachPicture Supply: Podium

Tip #3: Be Ready To Seize Decide-ins From In-store Vacation Consumers.

Use the in-store shopper journey to seize extra opt-ins:

  • Arrange a sign-up station or kiosk.
  • Make the most of QR codes and signage.
  • Create a textable key phrase to make it simpler to opt-in.

SMS Holiday Marketing: 8 Tips To Grow Your Audience & ReachPicture Supply: Podium

Tip #4: Optimize Conversions For The Vacation Procuring Season.

Create engaging affords to spice up opt-ins:

  • Provide VIP standing for opting into textual content messages.
  • Present a particular low cost, supply, or present to shoppers who select to opt-in to SMS messages.
  • Run a contest or giveaway to spice up opt-in engagement.


SMS Holiday Marketing: 8 Tips To Grow Your Audience & ReachPicture Supply: Podium

Tip #5: Promote Seasonal Promotions By way of SMS Messaging.

Capitalize on holidays and different seasonal alternatives to achieve your viewers:

  • Don’t wait till the vacation season begins to let clients learn about vacation advertising campaigns.
  • Ship SMS advertising messages to your opt-in record to allow them to learn about upcoming gross sales.

SMS Holiday Marketing: 8 Tips To Grow Your Audience & ReachPicture Supply: Podium

Tip #6: Promote BOPIS, Curbside Pickup, And Different In-store Companies.

Use SMS campaigns to coach your viewers:

  • Remind your clients (by way of textual content!) that they’ll make the most of BOPIS, curbside pickup, and different in-store companies.
  • Combine your cell advertising technique together with your general advertising plan—use it as an amplifier to your present efforts.
  • Convert deliberate vacation promotions into quick, textable messages.

Get Instant Webinar Access – See What BOPIS Is + How To Leverage It →

SMS Holiday Marketing: 8 Tips To Grow Your Audience & ReachPicture Supply: Podium

Tip #7: Personalize Your SMS Advertising Campaigns.

Observe key behaviors to create higher segmentation:

  • Use buy or overview recency as an indicator of optimistic engagement together with your model.
  • Be aware responses to previous gross sales or particular gadgets or companies as indicators of curiosity in related gross sales, gadgets, or companies.

Tip #8: Shut The Deal Conveniently With SMS Funds.

Create a greater checkout course of:

  • Ship a purchase order hyperlink to gather funds immediately via an SMS marketing campaign.
  • Receives a commission sooner as clients capitalize on a handy checkout course of.

Get Two More Bonus SMS Marketing Tips – Instantly Access The Webinar Recap Now →

What To Look For In An SMS Advertising Platform

If you happen to’re seeking to begin with SMS as one in every of your advertising methods, right here’s what it’s essential look out for to make sure a profitable marketing campaign for your corporation:

Compliance is significant. You wish to just remember to’re monitoring when persons are opting in so that you just’re not getting in any spam bother.

  • Combine With Your Current Tech Stack.

No matter your CRM is or level of sale is, you need these instruments to be built-in as a lot as doable. It would permit subscribers to movement into your CRM simply or vice versa.

  • Construct Focused/Segmented Campaigns.

With the ability to tag or section customers is efficacious in creating centered campaigns.

  • Provide Two-way Conversations.

A enterprise can drive clients away once they use an SMS quantity that clients can’t reply to. The flexibility to make a two-way dialog is pivotal in making a profitable sale.

Contemplate your timing and desires. You could not desire a complicated platform that requires customized dev work or assets you don’t have, particularly should you to be up and working for the vacations.

Instant Webinar Recap Access – Find Out What Else To Look Out For →

Key Takeaways

You need clients for the lifecycle of your corporation, not simply as soon as. In order for you your organization to be sustainable, it’s essential to have interaction, retain, and develop your buyer base.

Get these conversations began with textual content messaging campaigns.

Many touchpoints could make it an efficient channel for changing and shutting these prospects and nurturing current clients.

The vacation season affords a number of alternatives to drive foot site visitors and on-line gross sales.

SMS is a technique to assist drive the site visitors and differentiate your corporation from the competitors.

Check out the entire presentation, complete with Q&A.

[Slides] SMS Vacation Advertising: 8 Tips To Grow Your Audience & Reach

Right here is the presentation:

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Picture Credit

Featured Picture: greatest pixels/Shutterstock


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