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7 key factors to consider when choosing a business location


Godaddy Shopping Cart – 7 key factors to consider when choosing a business location

Find out what are a very powerful factors you want to consider earlier than deciding the place to find your storefront.


For small business house owners promoting items, choosing a business location with the correct mix of human site visitors, visibility and affordability is essential. An acceptable location in your business can differ based mostly on business sort and clientele. Therefore, you want to analysis on a location that most closely fits your business goals. That is step one in making certain a promising future in your business!


Read on the be taught key factors you want to consider in choosing a business location earlier than signing a lease.

Importance of choosing a business location 

Your retailer location influences how customers view your organization and model. It additionally bears sensible causes that may impression the nicely being of your business income and operations.

Having the fitting business location can maximise income and seize a giant pool of customers. 

Maximising income

Having a storefront helps your business attain your goal prospects, permitting them to discover your services and products simply. While on-line purchasing appears to be a most well-liked today, customers spend significantly more per go to in-store than on-line. Hence, having the fitting business location not solely helps to improve your buyer base, it additionally will increase your business income. With COVID-19 lockdowns beginning to ease, a bodily retailer can entice customers trying ahead to their long-awaited retail remedy. 

Editor’s Note: Want to know the way small companies can thrive in a pandemic? Read this article for 10 ideas.

Getting to the fitting goal market 

You ought to select a spot frequented by your audience to faucet into a good move of related human site visitors. For instance, finding your comfort retailer subsequent to a fuel station or road nook can win you prospects who want quick and straightforward purchases. A Michelin-star restaurant would possibly draw a greater crowd in upmarket malls like IFC Mall than alongside Temple Street in Hong Kong. A great match between your audience and location means a higher probability in capturing the fitting buyer pool in your business.

Cafe Business

Factors to consider when choosing a business location

Choosing the fitting location in your business can simply pave the best way for business development and growth. Here are seven key factors you want to consider when you seek for the proper spot in your new enterprise:

Business goals    

Is your storefront for walk-in prospects or merely a assortment level? Are you promoting subtle merchandise interesting to excessive web price customers or extra informal attire for the younger? 

Find a location that may help your business goals and merchandise, and supply worthwhile returns. If you promote family merchandise for a suburban crowd, keep away from areas in prime purchasing districts to save on exorbitant rents. For companies with many present purchasers and never relying solely on walk-in site visitors, leasing a house in quieter districts helps you to save on rental and supply extra privateness to your purchasers.  

Tax and regulatory necessities 

Dyson selected to transfer its headquarter to Singapore due to the nation’s beneficial tax incentives and advantages for international firms. Business house owners ought to consider tax, regulatory necessities and value of dwelling in a nation or metropolis earlier than organising store. 

These factors can impression how simple or tough it might be in establishing a worthwhile business. The socioeconomic state of affairs inside every nation also can have an effect on the convenience of hiring high quality workers members in your business. For instance, land-scarce Singapore and Hong Kong could also be good markets to seize prosperous customers. However, the common wage and leasing value of business property are manner greater than that of Malaysia and the Philippines.   

Costs and affordability 

Changing a business location is tough and expensive. Hence, making certain a good match from the start by means of efficient evaluation processes is essential. 

Everyone loves a fancy location with excessive site visitors when choosing a business location, however these at all times include a massive price ticket. Can you afford it? Do you actually need to be positioned in that costly zone?

At this level, return to your business goal and funds to enable you to determine whether or not an costly lease goes to reap the consequence you need. Alternatively, as a substitute of relying solely on walk-in site visitors, leverage different advertising and gross sales technique in attracting prospects.

Proximity to different companies

Look out for complementary companies within the neighborhood, as a result of their prospects and workers might additionally turn out to be your prospects. This makes it very handy for them to get services and products out of your retailer because you’re within the neighbourhood. 

Take word of different companies that can enrich the standard of your organization. Are there many respected manufacturers close by? Are there in style outlets, companies and eating places drawing ample site visitors to the location? These are telltale indicators of consumers who would possibly go to in case you arrange your business within the locale.  

Retail Business Location

Neighbourhood and constructing 

There are sometimes restrictions and tips when you arrange store in particular neighbourhoods or buildings. Hence, analysis these areas and skim your lease agreements rigorously when you select a business location. This helps to be sure that any restrictions or tips don’t pose challenges to your operations. Ultimately, it’s about discovering the fitting slot in an surroundings and a group that enhances your model picture and operations.   

For instance, a restaurant in a mall that limits your each day working hours to 7pm could hinder you from producing further revenue within the night. Similarly, a stay music bar in a residential property might simply carry on a tsunami of complaints from residents.  

A tip for shortlisting a business location in your storefront: Be aware of the atmosphere, facilities and services within the neighborhood as a result of when they’re well-established, they’re extra probably to preserve your prospects coming.

Editor’s Note: Running a restaurant business? Find out 13 methods to promote your restaurant to native prospects.

Parking and accessibility   

In evaluating your business retailer location, you want to stroll in your buyer’s footwear and consider how accessible it’s for them. Evaluate how simple it’s to discover your retailer on foot. Check if the location is well-connected to public transportation networks similar to buses, trains and taxis. The lack of accessibility through public transport can put a dent in buyer site visitors. Chances are, individuals could not trouble visiting your retailer since they’re often spoilt for selection on this aggressive market.

Additionally, examine on common parking charges and the provision of parking services within the neighborhood of your retailer. Customers who drive are much less probably to go to if they can’t discover parking, or have to incur steep hourly charges.

Competition within the neighborhood

Last however not least, scan the neighborhood for opponents which will eat into your market share. Do they’ve a respected picture and keen fanbase that can make your business more durable? If so, it’s your decision to look elsewhere. However, in some circumstances, putting your self amongst specialists within the subject might carry a regular move of great consumers. For instance, tech retailers are gathering themselves in Digital Mall in Petaling Jaya, Malaysia and Funan Mall in Singapore. For these companies, the aim is to faucet into tech-focused customers who’re often congregating in these locations. Essentially, whether or not your competitors is a menace or alternative could merely lie in your business technique. 


Use these seven essential ideas to information you alongside your seek for the proper business location that’ll make your enterprise thrive.  You don’t at all times have to spend prime {dollars} for a fashionable location! Sometimes, with sufficient analysis and planning, you may simply make a gold mine out of wherever you arrange store.  

Editor’s word: Got questions on placing your concept on-line? Get immediate solutions on GoDaddy Asia Facebook Messenger now.

Godaddy Shopping Cart – 7 key factors to consider when choosing a business location


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