50+ Visual Marketing Stats You Need To Know In 2021 – 19coders

outline visual content marketing stats 2

Visual content material materials promoting is popping into truly crucial as we proceed into the digital age. For that very goal, we’ve put collectively a list of fifty+ seen promoting statistics that you just need to know in 2021.

Why do you need to know them, I hear you ask? Because good seen content material materials drives viewer engagement alongside together with your promoting provides, elevates your mannequin image, and eventually pays off with large income margins.

In this textual content (which includes quite a lot of pictures), you’ll uncover all of the items you need to know on the established order of seen content material materials promoting: from the easiest channels to the easiest types of seen content material materials. 

Table of Contents

We’ll even cowl among the many largest traits for the best way ahead for seen content material materials promoting. So don’t go wherever!

Overview

First, let’s try some regular statistics about seen content material materials promoting. What works, what doesn’t, and all of the items else in between.

1. Visual Content is Engaging

-outline---visual-content-marketing-stats-2.png

That’s correct, seen content material materials spikes the viewer’s curiosity and attracts them in to work together further with the content material materials.

That’s why seen content material materials generates additional web site guests, likes, followers, shoppers, go to-time and revenue than textual content material-solely content material materials. It works like a magnet that pulls people in, and footage are infinitely additional satisfying to check out than an infinite block of textual content material.

Why is that? The subsequent stat may go a means within the path of explaining…

2. First Impressions are Key

-outline---visual-content-marketing-stats-3.png

90% of knowledge transmitted to your thoughts is seen. It’s no shock, then, that folk reply to seen content material materials so successfully. It’s moreover a goal why your thoughts has developed to be pretty good at evaluating points in an instantaneous.

In which case, it’s essential you make a inserting first impression alongside together with your content material materials. You have a small window of different to grab the viewer’s consideration, so don’t mess it up!

The statistic moreover highlights why there’s one factor to be acknowledged for retaining it straightforward. If your infographics or pictures current price to the viewer quickly, you’re onto a winner.

3. Visual Content is Remembered

-outline---visual-content-marketing-stats-4.png

Visual content material materials is remembered, which is one different good optimistic. It stays with viewers for longer.

This could be very crucial must you’re creating informative content material materials, nonetheless truly it’s crucial for every type of promoting-based totally content material materials.

Visual content material materials will indicate any individual remembers your mannequin for longer, or the provide you with highlighted in a publish. They’ll be additional doable to re-work together alongside together with your web site or social media account in the long term, they normally’ll be additional doable to keep in mind the value that you just supplied them on a certain topic.

Ultimately, if a viewer remembers your mannequin, they could deliberate to inform others how good it’s!

4. Color is Vitally Important

-outline---visual-content-marketing-stats-5.png

Did you ever should create a poster in college? The lecturers would on a regular basis inform the kids to “use bright colors” to grab the viewer’s consideration.

Well, that affect nonetheless holds true in any sort of seen promoting. Color can seize the viewer’s consideration, and eventually help them acknowledge your mannequin and recall your message in the long term (so undoubtedly protect your colors fixed).

One look at, aptly often known as the ‘Impact of Color on Marketing,’ even found that color will be utilized to acquire completely totally different psychological outcomes: to decrease or enhance urge for meals, carry any individual’s mood, or calm them down. 

So, unsurprisingly, color is de facto extremely efficient — and large-crucial in seen promoting.

5. Tell Stories About Your Brand

-outline---visual-content-marketing-stats-6.png

Storytelling is the important thing sauce of selling, and learning to tell tales alongside together with your seen content material materials is a really crucial part of rising your mannequin.

Brand tales are an infinite part of video selling, nonetheless actually, they’re an infinite part of every type of seen content material materials.

By presenting narratives and intrinsically linking them to your mannequin, you create an emotional connection between the consumer, your mannequin’s values, and eventually your merchandise.

Stories are the premise of all human interaction, so use them. You solely have to check out the best way through which Nike’s TV adverts place viewers inside a narrative to see that it truly does work.

6. Every Story Needs a Protagonist

-outline---visual-content-marketing-stats-7.png

Placing a character on the center of your seen content material materials approach nonetheless wields principal outcomes, as might be seen in present examples, similar to Go Compare’s use of Gio Campario.

Every story needs a protagonist. Adding a character not solely helps you inform compelling tales in your adverts, it helps inform shoppers quite a lot of particulars about your mannequin.

Characters promote an emotional response from viewers, they communicate your mannequin values, hook your goal market, improve mannequin recognition, and drive conversions.

7. Solve Customers’ Problems

-outline---visual-content-marketing-stats-8.png

This is one different golden rule of promoting, and one you need to be fascinated by everytime you create a little bit of seen content material materials: clear up your purchaser’s points.

If you resolve factors — whether or not or not that’s through your content material materials approach, your infographics, or your seen promoting provides — you’ll undoubtedly income in the long run.

Don’t merely inform people about your product/service, current them the best way it should make a distinction to their life alongside together with your seen content material materials.

8. Content Priorities Post-Covid

-outline---visual-content-marketing-stats-9.png

So, what are the precept priorities for entrepreneurs following the COVID-19 pandemic? According to a CIM survey, rebuilding mannequin standing is major.

Many sectors have been down and out resulting from lockdown. It’s no shock, then, that entrepreneurs suppose it’s important that they elevate the image and recognition of their mannequin after a interval of non-existent enterprise.

Improving mannequin standing won’t immediately result in additional product sales down the highway. You should think about this everytime you plan your seen content material materials. What’s one of many easiest methods it’s possible you’ll elevate the standing of what you might be selling?

9. Marketers’ Biggest Challenges

-outline---visual-content-marketing-stats-10.png

Creating partaking content material materials is hard. 36.7% of entrepreneurs cite seen content material materials creation as their largest drawback.

Why is it troublesome? Because there are a number of numerous parts that go into making a unbelievable piece of seen content material materials to your promoting approach.

Design, evaluation, and structuring info are three areas that seen content material materials entrepreneurs uncover powerful. Delivering in your seen content material materials persistently stays the hardest part of the job.

10. Marketers Need to Create Quality Content

-outline---visual-content-marketing-stats-11.png

FYI, don’t do that. In Venngage’s look at, 11% of entrepreneurs acknowledged they spent higher than 20 hours each week creating seen content material materials. I can assure you they achieved greater outcomes.

That’s because of seen content material materials is so essential to your mannequin. It’s powerful to get correct, and creating unhealthy content material materials would possibly really be detrimental to your mannequin’s image.

Bad promoting is like unhealthy PR. Some readers may keep in mind Taco Bell’s Chihuahua adverts in 2000. The adverts had been to this point off the mark that their presence led to a 6% drop in product sales. Ouch.

11. Don’t Cut Corners on Spending

-outline---visual-content-marketing-stats-12.png

You don’t should spend tons of on seen content material materials to get greater outcomes. Any use of seen content material materials will current you that. But it’s essential to must spend additional on seen content material materials.

That’s because of most likely probably the most partaking forms of seen content material materials don’t come low price. Video is extensively thought of the best content material materials varieties, and it might worth wherever from $1,200 to $50,000 to supply.

While many firms cannot afford to supply video on a regular basis, individuals who do are rewarded for his or her efforts (and their spend).

12. How is Visual Content Produced?

-outline---visual-content-marketing-stats-13.png

Many entrepreneurs do-it-themselves, with on-line devices probably the most effectively-preferred method of constructing seen content material materials.

That owes to the usual and worth of widespread graphic design devices, which might be used additional usually than expert design software program program by entrepreneurs.

In-house designers are nonetheless used moderately lots, and are probably the most appropriate alternative if you want consistency and top quality all through your seen content material materials.

13. Visual Content Is Important

-outline---visual-content-marketing-stats-14.png

Like, truly crucial. That’s why every respondent in Venngage’s look at acknowledged that seen content material materials is a significant part of their approach, in a technique or one different.

Visual content material materials is so environment friendly that entrepreneurs can’t take into consideration life with out it. In totally different phrases, you’re the odd one out must you’re not using seen content material materials on a regular basis. Period.

14. Digital Visual Is on the Rise

-outline---visual-content-marketing-stats-15.png

If you need any additional convincing of the course points are going, I’ll give you a contact: (it’s digital).

The net is an ever-altering phenomenon. Over the course of the ultimate decade and a half, seen knowledge has flooded on-line in the kind of adverts, viral films, pictures, and graphics.

Print is ineffective. The net is in full stress. And, based totally on the current growth, there’s no indication that may change anytime shortly. In reality, I’m pretty certain that on-line seen content material materials will proceed its upward trajectory.

Types of Visual Content

There are quite a lot of numerous sorts of seen content material materials that you need to use. Here are statistics on among the many most crucial content material materials varieties.

15. Visual Content That Marketers Use

-outline---visual-content-marketing-stats-16.png

It might come as a shock nonetheless, certain, stock pictures are pretty widespread amongst entrepreneurs. At least, 40% of those included in Venngage’s annual survey say they use them higher than another type of seen content material materials.

That’s in all probability because of they’re very easy to produce and connect with a weblog publish or social media publish.

However, that doesn’t indicate they harbor greater outcomes. The subsequent statistic seems to current {that a} bit little bit of further effort goes an ideal distance to serving to you acquire your promoting targets…

16. Graphics Are Most Impactful

-outline---visual-content-marketing-stats-17.png

Out of 200 entrepreneurs included in Venngage’s survey, 40% acknowledged that genuine graphics had been the content material materials kind that allowed them to realize their promoting targets. 

This comprises stuff like infographics, initially created selling graphics and illustrations. Just 13% of respondents marked stock pictures as most impactful, no matter being the first most-used type of seen content material materials.

The finish consequence merely goes to current, it’s possible you’ll’t reduce corners on top quality. Going the extra mile truly does have a optimistic impression.

17. Video Content is Huge

-outline---visual-content-marketing-stats-18.png

The market for video content material materials is exploding, and there’s no shock given its rising significance all through the net.

By 2022, it’s thought that on-line video will make up a staggering 82% of shopper site guests. That’s 15 events additional video than there was in 2017.

That makes video a really crucial type of seen content material materials promoting transferring forward. It’s undoubtedly the first medium that folk eat in 2021 and previous.

So, why do people love video lots?

18. Video Solves Problems

-outline---visual-content-marketing-stats-19.png

Video stimulates, engages, pursuits, and converts in a way no totally different type of media can. Video can transmit lots additional knowledge resulting from its format, and that’s why it’s the easiest for fixing shoppers’ points.

It’s a shame that for lots of entrepreneurs, video might be probably the most powerful sort of seen content material materials to create and implement into their promoting approach.

Do this effectively, however, and the potential upside is big…

19. Video Boosts Sales

-outline---visual-content-marketing-stats-20.png

Given the value that video can current shoppers, it’s clear that it might current a great deal of price for firms, too.

Generally, must you clear up a purchaser’s points, they could buy your product. That’s why 64% of people buy one factor after watching a branded social video.

It’s moreover why it’s essential to severely bear in mind placing additional of an emphasis on video content material materials. It represents the first return-on-funding out of another sort of seen content material materials promoting.

20. Infographics Boost Learning

-outline---visual-content-marketing-stats-21.png

Who would’ve acknowledged? Infographics are the best strategies to once more up the claims in your article or presentation, whereas some producers postpone accompanying textual content material altogether.

That’s because of infographics work so successfully. They draw the viewer in, work together them, and keep their consideration — educating viewers one factor which can in another case be onerous to study or take into consideration.

In totally different phrases, the suitable combination of graphics and phrases will get the message all through fully, and should make mundane topics digestible for audiences. That’s why, in an Infographic World survey, 84% of respondents found infographics to be environment friendly.

21. Photography is Critical

-outline---visual-content-marketing-stats-22.png

Marketing is all about partaking shoppers with tales, and being genuine undoubtedly helps your set off.

Many people use stock pictures because of they’re quick and easy, nonetheless that isn’t the easiest plan of motion if you want outcomes and a clear mannequin image. 

Taking genuine pictures is your best plan of motion. Photography is so crucial because of it permits producers to tell their story, capturing all of the items from branded events to selling merchandise. 

When you use pictures in your approach, it’s possible you’ll current purchasers how your service helps them within the context of their very personal life. As we’ve learnt to this point, clear up a purchaser’s disadvantage alongside together with your seen content material materials and also you’ll anticipate large outcomes!

22. Live Streaming Has Risen

-outline---visual-content-marketing-stats-23.png

Live streaming is all of the fad in 2021. You can see this in the best way through which Twitch is such an infinite platform now, with day-after-day viewership rising massively over the previous couple of years. In 2020, Twitch seen growth of 14.3% in distinction to 2019.

People love watching dwell streamed content material materials, and this might get you fascinated by strategies you need to use this in your seen content material materials approach.

Facebook Live and Instagram Live are two additional widespread areas to stream. Did you acknowledge? Facebook Live generates 10x the standard engagement of standard types of video, and video is already large partaking. 

23. Interactive Content Can Be ‘Reused’

-outline---visual-content-marketing-stats-24.png

Interactive content material materials could be very stimulating, and as such might end in viewers really having enjoyable with themselves as they work collectively alongside together with your promoting provides.

Examples of interactive seen content material materials embody interactive films, promoting-led video video games, interactive charts and maps, widgets, and even quizzes. 

Interactive content material materials is additional consideration-grabbing than a static image or graphic, that’s why it drives twice the engagement of static content material materials.

Interactive content material materials is because of this truth a great way to assemble a purchaser base. Not solely does it peak people’s curiosity, it retains them coming once more for additional. 

24. Memes, GIFs, and Emojis Increase Clicks

-outline---visual-content-marketing-stats-25.png

The comparable outcomes might be found with associated forms of communication, like GIFs and emojis. In a GetResponse look at, researchers found that emojis enhance e-mail open prices by 9%. Meanwhile, in an advert for Mist Twst, using a cinemagraph (a sort of GIF) elevated CTR by a whopping 75%.

GIFs, memes and emojis are a great way to market to youthful people correct now, and we’re seeing some worthwhile examples. Domino’s has started allowing shoppers to order using the pizza emoji, a switch which has drummed up large enterprise since.

Despite the success that could be had with memes, GIFs, and emojis, not many entrepreneurs are using them on the complete. Actually, merely 4% of entrepreneurs use memes and GIFs as their most frequent sort of seen content material materials, in accordance to a Venngage survey.

25. The Data Visualization Industry is Growing

-outline---visual-content-marketing-stats-26.png

Data visualization, similar to graphs and charts, is a burgeoning market. From 2020 to 2026, info visualization is forecasted to develop at a compound annual growth cost (CAGR) of 9.69%. That’s an increase in price from $2.99bn to $5.17bn.

More small and medium sized firms are literally adopting info visualization to help their promoting, employees teaching, and selection-making processes. Other parts behind growth embody an increase in large info, and the elevated multi-system entry to info visualization.

Not solely does info visualization help firms make smarter picks, it’s moreover good for telling a story or making some extent with unarguable information. That’s why it might be so useful as part of your content material materials promoting approach, considerably contained in the B2B sector.

Top Visual Marketing Channels

Next, let’s dive into the statistics about promoting channels (i.e. the areas through which entrepreneurs distribute seen content material materials).

26. Which Platforms Are Marketers Using?

-outline---visual-content-marketing-stats-27.png

Marketers are primarily creating seen content material materials for blogs and site landing pages, adopted by social media web sites like Instagram and Facebook.

In years earlier, print/branding would’ve been the first channel for seen content material materials promoting. But entrepreneurs are literally creating additional content material materials for certain social media web sites than they’re for print, which owes to the sharp rise of the net, and the sharp decline of all offline channels.

27. Digital Billboards Still Work

-outline---visual-content-marketing-stats-28.png

Traditional billboards may very well be dying a gradual, painful, and photo voltaic-damaged lack of life. But that doesn’t indicate the thought as a whole should be forgotten; digital billboards nonetheless have a extremely specific place to play in seen content material materials promoting.

As the stat displays, billboards are a great way to aim vacationers and individuals who discover themselves positioned in a single specific house, or on one specific route. Despite the actual fact individuals are on the switch, digital billboards nonetheless promote large-extreme engagement. 71% of people in Neilsen’s look at acknowledged that adverts on digital billboards “stand-out” higher than on-line adverts.

Not solely do people look, they keep in mind too. Someone would possibly must drive earlier your billboard quite a lot of events day-after-day, and if it’s the suitable product, you’re constructive to transform.

28. Traditional Print Media is Declining

-outline---visual-content-marketing-stats-29.png

People have been saying it for only a few years now, nonetheless the COVID-19 pandemic has accelerated the decline of print and (due to this) print selling.

Placing seen content material materials in magazines, newspapers, or junk mail shouldn’t be a superb idea for the time being resulting from this sharp decline. Less people are literally looking for print, and additional individuals are transferring on-line.

That explains why 72% of entrepreneurs think about branded content material materials is less complicated than adverts in magazines. With films making up a whole lot of this content material materials, it’s no shock to see entrepreneurs selling digitally.

29. Branding Consistency is Key on Email

-outline---visual-content-marketing-stats-30.png

So protect your branding fixed. By implementing branding pointers, crew members will know what pictures, headers, and logos to make use of as soon as they ship out promoting emails – to not level out another forms of seen content material materials they should embody.

Always place a model on the excessive of every e-mail, it’s what people will see first! From there it’s possible you’ll go about setting up consistency with the branding elsewhere within the enterprise in question. There are good sources to allow you to try this, along with MailChimp.

30. Video in Email is Great

-outline---visual-content-marketing-stats-31.png

Talking of e-mail, together with video content material materials to at least one is an efficient suggestion as successfully.

We’ve already established how video promotes stimulation and engagement within the viewer, by fixing their points. Well, what greater method to current a purchaser your product/service than in a video you’ve despatched to their inbox?

Customers are doable to hunt for a video of 1 factor sooner than investing in it anyway. By inserting that knowledge in entrance of them with minimal effort, you’ll promote massively elevated click on on-through prices, which results in extraordinarily-extreme conversions.

31. Where Are People Watching The Most Video?

-outline---visual-content-marketing-stats-32.png

If you’re going to aim people with video, a number of of those platforms are an outstanding place to start.

YouTube and Facebook are the two hottest areas people go significantly to look at films. On YouTube, viewers watch 1 billion hours of streamed video frequently.

Emails are unbelievable for concentrating on the right demographic for what you might be selling, nonetheless video platforms are the place your content material materials will get most likely probably the most engagement and views. There are additional people watching films on them!

Of course, you’d on a regular basis publish a video on YouTube first, after which embed it into your e-mail. That method, it’s possible you’ll acquire two good outcomes on the same time.

32. Add Visuals to Your Blog

-outline---visual-content-marketing-stats-33.png

Visuals, similar to infographics, are large crucial in your weblog.

An Orbit Media survey requested respondents what variety of pictures they added to their posts, and the best way worthwhile that they had been. 39% of bloggers use 10+ visuals of their content material materials, and procure good outcomes.

Conversely, merely 16% of respondents did successfully with 1 image. There’s a reasonably staggering correlation proper right here between success and what variety of pictures you use. That’s why 90% of bloggers add seen content material materials to their articles.

33. Teens Love Visual Social Media Platforms

-outline---visual-content-marketing-stats-34.png

It’s essential to know which demographics are using each platform, so it’s possible you’ll plan the place to put your seen content material materials.

Research from Pew Research Center has found that YouTube, Instagram, and Snapchat are the best platforms for kids. A mighty 85% of youngsters use YouTube within the U.S. whereas Instagram and Snapchat aren’t far behind, at 72% and 69% respectively.

If you’re desirous to aim a youthful viewers alongside together with your approach, these are the easiest 3 areas to go. Which leads us to our subsequent stat…

34. Target People With Instagram Stories

-outline---visual-content-marketing-stats-35.png

There are higher than 500 million Instagram tales frequently, whereas 4 million firms continuously publish adverts on tales.

The phenomenon is nothing new, however it’s additional widespread now than it ever has been. Instagram tales convert, as successfully. 58% of individuals are additional in a mannequin or product after seeing it in a story.

With the youthful presence on platforms like Snapchat and Instagram, tales are a viable option to distribute your seen content material materials — whether or not or not that could be a video or a graphic that advertises your mannequin. 

Based on HubSpot’s evaluation, a short narrative is the first method to grab any individual’s consideration.

P.S. 33.1% of U.S. Instagram prospects are aged between 25 and 35, so youthful adults are moreover an essential demographic to aim with a story!

35. TikTookay Shares Have Skyrocketed

-outline---visual-content-marketing-stats-36.png

If you need any additional convincing of the growth in fast-sort video, proper right here’s the market price of TikTookay over the previous 12 months or so.

Once in the kind of Vine, fast video content material materials has been resurrected by the rise of a big platform often known as TikTookay, which now has a market price of $250 billion.

TikTookay films fluctuate from 15 seconds to 60 seconds prolonged, and sometimes attribute humorous sketches and dances. The platform has liked a meteoric rise, considerably amongst youthful people —must you’re not promoting on TikTookay, you’re dropping out!

36. Influencer Marketing is Big Business

-outline---visual-content-marketing-stats-37.png

The influencer promoting commerce is predicted to realize doc ranges in 2021.

People are using social media web sites additional usually recently. This is a course of that’s solely been accelerated by the COVID-19 pandemic, as people in lockdown head on-line to protect themselves occupied.

An enhance in social media use means additional individuals are being uncovered to influencer promoting campaigns. With that in ideas, it’s estimated that influencer promoting will most likely be worth a whopping $13.8 billion in 2021. 

37. Instagram’s Best for Influencer Campaigns

-outline---visual-content-marketing-stats-38.png

“Influencer culture” is a profoundly seen spectacle, which explains why Instagram continues to be the first place that entrepreneurs go to work with influencers.

The new addition to this document is TikTookay, which has risen to become the second-most used platform for influencer promoting. TikTookay was not even massive sufficient to appear on IMH’s graph in 2020.

Influencers market your mannequin with their very personal pictures, which allows you to be part of with a selected demographic and a big viewers. Some influencers have tons of of hundreds of potential shoppers viewing each publish.

38. Pinterest Drives Conversions

-outline---visual-content-marketing-stats-39.png

If there’s one social media web site that’s centered spherical discovering stuff to buy, it’s Pinterest. That’s why the platform drives such extreme conversions amongst its prospects.

People truly go to Pinterest to evaluation, consider, or simply admire completely totally different merchandise they need to buy so it’s large crucial that you just market there. Especially must you’re selling clothes, residence items, or totally different points individuals are doable to buy on the internet.

39. Be Mobile-Friendly on Twitter

-outline---visual-content-marketing-stats-40.png

In totally different phrases…. No-one makes use of Twitter on their desktop or laptop computer pc!

What should that indicate to your seen content material materials approach? Well, make sure content material materials is “mobile-friendly,” significantly must you’re posting on Twitter.

Keep it straightforward and clear alongside together with your graphics and footage. Avoid prolonged pictures in promoting films, or overly superior designs elsewhere. If you’re providing a hyperlink to at least one different web site or helpful useful resource, ensure that net web page is optimized for cell use.

The share of site guests is steadily swinging in favor of cell use, so you should definitely bear that in ideas regardless of seen content material materials you publish on-line.

-outline---visual-content-marketing-stats-41.png

Talking of Twitter, it’s one in every of many largest social media platforms on the planet, so it may very well be rude to not break it down a bit further.

Twitter’s complete utilization is 70% male, and easily 30% female. The majority of Twitter’s viewers (28.9%) is aged 25- to 34-years-outdated, adopted rigorously by the 35 to 49-12 months-outdated class (28.2%).

It’s moreover worth noting that 20% of the American inhabitants is on Twitter, that’s virtually 70 million Twitter prospects in full!

Tweets containing video get 10 events the engagement of normal tweets, so that may very well be one of many easiest methods to realize your aim demographic.

41. LinkedIn Users Love Images

-outline---visual-content-marketing-stats-42.png

LinkedIn prospects love a heavy dose of pictures with their content material materials. You ought to make use of this to your profit must you’re a enterprise-to-enterprise marketer.

Why? If you didn’t already know, LinkedIn is the first channel you should be using to hitch with totally different producers and drum up enterprise. 

The web site accounts for 46% of social web site guests to B2B web sites, and content material materials on LinkedIn is usually thought-about additional credible than on totally different web sites, like Facebook.

Emerging Trends in Visual Marketing

There are some traits you need to look out for in seen content material materials promoting heading forward. Jump on these traits early, and you’d see some optimistic outcomes.

42. The AR/VR Market Is About To Explode

-outline---visual-content-marketing-stats-43.png

Augmented actuality and digital actuality experience is predicted to become a big promoting channel over the next few years, with growth led by enterprise spending. 

Businesses are anticipated to spend a whopping $9.2 billion on VR alone in 2021, as a result of the experience turns into increasingly more useful for teaching employees, visualizing info, and, in truth, providing thrilling new forms of seen promoting.

With AR and VR, it’s possible you’ll immerse your shoppers in a digital world when you current them your companies or merchandise.

43. VR Provides Better Conversions

-outline---visual-content-marketing-stats-44.png

VR truly is the next large issue. It’s so good, in fact, that it blows totally different devices out of the water on the subject of conversions.

When you market to shoppers through VR, they work together alongside together with your name-to-motion additional usually they normally lastly convert. 

That’s because of offering VR to your shoppers is a singular experience. 53% of adults say they’d choose a mannequin that makes use of VR over a mannequin that doesn’t. 66% of all consumers say they need to go VR procuring.

44. “Try Before You Buy” with AR

-outline---visual-content-marketing-stats-45.png

It’s pretty clear that AR goes to be huge within the retail sector. 

Shoppers are crying out for options to make use of AR, which most of us can entry through our smartphones.

With this in ideas, why not use AR to your profit? Offer a “try before you buy” advert with the utilization of AR. If you’re selling footwear, as an illustration, you’d let consumers design their very personal sneakers through partaking with an AR advert.

Using AR on this trend will not be going to solely drive conversions, customers will most likely be ready to spend additional as soon as they get to your web site.

45. Visual Search Improves Customer Experience

-outline---visual-content-marketing-stats-46.png

Visual search is one different experience that’s going to massively impression the retail commerce.

Shoppers are literally excited in regular about how seen search can help their retail experience. The experience could be very widespread amongst youthful customers, 69% of whom favor to buy merchandise through seen-oriented searches.

Sites like Pinterest are already using seen searches to drive product sales. You should be embedding product pictures into your seen content material materials, whether or not or not that’s on a weblog publish or an business.

By doing so that you’ll optimize your content material materials for seen searches and enhance the comfort of your purchaser journey. Big changes that should see large outcomes.

46. Go Viral or Go Home

-outline---visual-content-marketing-stats-47.png

Social media platforms are nonetheless rising and meme-custom continues to be on the rise. That’s why trying to create viral seen promoting content material materials is additional crucial now than ever. 

People go to platforms like Instagram and TikTookay to view viral content material materials; films and footage that garner tons of of hundreds of views.

Even one factor as simple as a successfully-positioned tweet can go viral on this time limit. That’s why, heading forward, it’s essential to attempt to stimulate specific optimistic responses out of your shoppers. You in no way know, your seen content material materials may merely hit the large time.

-outline---visual-content-marketing-stats-48.png

According to 99Designs, these are the trending colors it’s worthwhile to use in your seen promoting advertising marketing campaign in 2021.

In regular, soothing colors are regarded as in vogue correct now. After all of the items that has occurred with the COVID-19 pandemic, it’s obvious people want to actually really feel a bit bit reassured by the content material materials they eat.

Tap into that emotion alongside together with your use of color, and you’d be onto a winner.

48. YouTube Shorts is Growing Fast

-outline---visual-content-marketing-stats-49.png

Yep, as we’ve already touched on, the short-video revolution has arrived. And there’s a model new place to market your content material materials through fast-video, too.

YouTube’s rival to TikTookay is gaining some extreme momentum, and it’s not even accomplished its beta part in some areas.

This is definitely one to protect your eye on. Marketing on YouTube Shorts already appears to be like a great way to develop your channel and enterprise. 

Given that 73% of flicks on the internet are literally decrease than two minutes prolonged, it would shortly be one of many easiest methods to acquire outcomes altogether.

49. Keep Investing in Video

-outline---visual-content-marketing-stats-50.png

Pinterest’s statistics current that investing in video correct now may very well be an excellent idea, and totally different platforms (like LinkedIn) are doing exactly the an identical issue.

Pinterest and LinkedIn attempt to develop a convention of influencers on their platforms, an identical to on Instagram, TikTookay, or Snapchat. Video represents one of many easiest methods to acquire this, with Pinterest already seeing important outcomes.

This displays that video continues to be very lots on-growth for 2021, and might proceed to develop for years to come back.

50. Live Video Keeps Growing

-outline---visual-content-marketing-stats-51.png

As social media continues to develop in recognition, entrepreneurs are going to benefit from these platforms to maximise viewer engagement with their adverts.

Live video stays the best strategies to advertise large-extreme engagement, and entrepreneurs will proceed to make use of that to their profit in 2021 with Facebook Live and Instagram Live.

51. AI Adoption Varies Across Industries

-outline---visual-content-marketing-stats-52.png

The adoption of AI into promoting departments is on the rise, as additional entrepreneurs look to plan their seen promoting strategies with AI-pushed analytics and devices.

Telecom entrepreneurs are the first sector using AI correct now, rigorously adopted by retail and the financial sectors. If you’re working in a single amongst these sectors, AI might very effectively be useful to your content material materials approach, too.

AI can truly inform you what seen content material materials to create, however it isn’t merely used for planning. AI can help you personalize your purchaser’s experience, and even help generate seen content material materials itself.

52. Personalize Customer Experience With AI

-outline---visual-content-marketing-stats-53.png

Why do entrepreneurs love personalizing content material materials with AI? Because shoppers are 40% additional doable to buy from a enterprise that tailors content material materials to their needs.

If you’re desirous to develop what you might be selling, your seen content material materials approach needs to be custom-made to each purchaser. 

Customer experience is popping into increasingly more crucial, and adopting AI to allow you to boost this aspect of what you might be selling or seen content material materials approach might be going to see tangible outcomes.

Key Takeaways

Here’s a spherical-up of the best 5 takeaways from this textual content.

Takeaway #1: Always Engage

Whether you’re trying to tell mannequin tales, present knowledge, or clear up purchaser points, there’s one phrase that involves ideas while you consider seen content material materials: engagement.

Through infographics, pictures, or video — regardless of it could be — seen content material materials drives greater engagement alongside together with your viewers, and that should on a regular basis be at the back of your ideas.

Takeaway #2: Video is Really Good

We’ve talked about video moderately lots on this textual content, whether or not or not that’s dwell video or video streaming platforms.

The stage is, video works moderately effectively to grab viewers and drive conversions. It’s not going wherever each. Video is good now, however it appears to be desire it would get even higher with the arrival of newest utilized sciences like VR, and new platforms like TikTookay and YouTube Shorts.

Takeaway #3: Instagram is (Probably) the Best Social Media Channel

Though, in truth, YouTube and Facebook are nonetheless huge, Instagram doable presents the easiest all-spherical platform to realize your shoppers correct now.

I say this because of the prevalence of fast sort video (reels), dwell video (Instagram Live), and the mix of pictures and barely longer films (like IGTV), to not level out the custom of influencers who can market your mannequin.

All of these content material materials varieties are each scorching on growth, or will most likely be within the approaching months. So Instagram is an efficient place for seen content material materials promoting complete.

Takeaway #4: Big Effort Will See Better Results

Creating, organizing, and even merely fascinated by seen content material materials is hard. If it was meant to be easy, everyone will be an educated.

Take your time. Recruit good experience. Spend your money successfully. If you’re taking all of these steps, you’re additional doable to see good outcomes. You reap what you sow, as they’re saying, and that’s additional true than ever in seen content material materials promoting.

Takeaway #5: Digital Over Print 

If the content material materials of this textual content hasn’t already made this stage clear adequate, proper right here it’s in black and white: enterprise (and promoting) is transferring increasingly more on-line, so follow the events.

More people will doable see a successfully-positioned social media advert than they’d within the once more pages of {{a magazine}}, so shift your funds into on-line channels must you haven’t already.

The Bottom Line

Visual content material materials promoting is a fancy and various beast. There are so many different types, so many different traits, and so many different channels on which to put your content material materials.

The bottom line is, it actually works. It’s confirmed that seen content material materials will improve your promoting effectiveness all through every metric doable, from engagement to conversions, recall, mannequin consciousness, and all of the items in between.

You need to be investing in seen content material materials must you aren’t doing so already. And must you’re investing solely a small amount, make investments additional. Visual content material materials is likely one of the easiest methods to market your mannequin heading forward, and the potential upside of a worthwhile advertising marketing campaign is monumental.