4 Updates To Google Ads Performance Planner

Google’s Performance Planner software for Google Ads is receiving 4 updates to assist customers plan a number of campaigns, make knowledgeable adjustments, and extra.

Performance Planner is designed to simplify the method of strategizing campaigns by offering perception into how particular adjustments will have an effect on key metrics and total efficiency.

You should use Performance Planner to estimate clicks, conversions, and conversion values for Search, Purchasing, Show, App, and Native campaigns.

With the updates rolling out now, you are able to do much more with this software.


It’s now potential so as to add beforehand ineligible Google Ads campaigns to your efficiency plans, perceive why Google is recommending sure adjustments, estimate secondary metrics, and extra.


Proceed Studying Beneath

Be taught concerning the new capabilities of Google Ads Performance Planner within the subsequent part.


What’s New In Google Ads Performance Planner?

Screenshot from:, December 2021.

The most recent updates in Google Ads Performance Planner will permit you to:


Proceed Studying Beneath

  • Add extra campaigns: Beforehand ineligible campaigns can now be added to your plan through the use of previous efficiency or including guide forecasts throughout your complete account. These embrace campaigns which were deleted, have been operating for lower than 10 days, or are in a draft state.
  • Perceive suggestions: Google will present extra detailed suggestions in a brand new column titled “instructed adjustments.”
  • Secondary metrics: Perceive the impression of adjustments to your campaigns past key metrics. For instance, when you create a plan to maximise conversions, now you can add a column that reveals the adjustments to clicks.
  • Select time vary: Use a historic dialog fee for a selected time vary to get a extra correct estimate of what to anticipate for the date vary you’re utilizing in your plan.
  • google ads performance plannerInstance of setting historic date ranges in Google Ads Performance Planner. Screenshot from:, December 2021.


    Supply: Google Ads Help

    Featured Picture: PixieMe/Shutterstock

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