20 Types Of Social Media Content For Your Business – Wix Domain And Hosting


After you create a web site, social media advertising and marketing is an efficient technique to drive new visitors to your web site, join together with your viewers and remind earlier clients to return. But how do you seize the eye of social media customers when new content material floods their feeds each second? The key’s to share differing kinds of eye-catching, dialog-beginning posts. The problem then turns into developing with new social media content material concepts once you’re already on there posting on daily basis. To assist you determine what variety of content material to submit, you’ll discover 20 strategies under with examples from manufacturers huge and small.

Social media content material concepts

  1. Share your blog posts and other great content

  2. Develop how-tos, tutorials, and tips

  3. Announce big company news

  4. Publish industry headlines

  5. Show off data with infographics

  6. Create engaging videos

  7. Take advantage of trending topics

  8. Leverage user-generated content

  9. Show your personality with memes and GIFs

  10. Post an interesting quote

  11. Conduct an interview

  12. Let your audience meet your employees

  13. Put a spotlight on your customers

  14. Give your customers a look behind the scenes

  15. Create previews of upcoming offerings

  16. Do an unboxing video for your product

  17. Run contests and giveaways

  18. Host and promote your live events

  19. Team up with another brand

  20. Share influencer content

01. Share your weblog posts and different nice content material

Creating a weblog and commonly publishing new weblog posts, vlogs, or podcast episodes helps give engines like google extra proof of your web site’s authority and relevance. This, in flip, can enhance how nicely your web site ranks and how a lot visitors it receives. However, it’s by no means a good suggestion to strictly depend on engines like google to deliver you visitors.


By posting your nice written content material on social media, you possibly can exponentially enhance your attain and get extra engagement. When sharing informational weblog posts which might be useful and nicely researched, you’ll present so much of worth to your followers which is essential.


Here’s an instance of how we printed a weblog submit from the Wix Blog on our Facebook web page to encourage thought management:

02. Develop how-tos, tutorials, and suggestions

While your weblog is a good place to share tutorials and sensible suggestions together with your viewers, social media provides you the possibility to rapidly information them step-by-step in actual-time. Platforms like YouTube or Instagram’s IGTV assist you to file lengthier how-tos, however you possibly can simply share chunk-sized tutorials on different social media platforms too. Here’s an instance from Mac Cosmetics utilizing an Instagram Reel to show individuals find out how to preserve their pores and skin from wanting dry within the winter:

03. Announce huge firm information

Social media customers don’t have to know each time you replace your app’s software program or rent a brand new admin. But the massive firm information that impacts them? Yes, sharing that sort of data on social media is a good concept. You can observe Tesla’s lead on this one who retweeted Elon Musk’s new automotive mannequin announcement. Letting followers and anybody know thrilling modifications will help with constructing buzz, producing pleasure and even boosting gross sales.

04. Publish business headlines

When working a enterprise, it’s solely pure for you to remain updated on what’s taking place in your business. This lets you keep forward of the curve and present your viewers with the newest and biggest providing.

That mentioned, your clients aren’t all the time savvy to know all the pieces that’s occurring. Sometimes they’re, however they’d actually profit from a reminder and insider suggestions from you to be able to take advantage of of it.

Take this LinkedIn submit on Zynga’s web page for instance. Here, Zynga gives worth to its viewers with details about the speedy development within the cell gaming business.

05. Show off knowledge with infographics

Using infographics is one of these social media concepts that’s a no-brainer. Infographics are an effective way to boost your weblog content material as they flip what would in any other case be a textual content-dense submit into one thing engaging, simple to learn and shareable.

On social media, although, you will not need to submit the entire thing. Instead, pull out a robust chunk-sized nugget like this one on Think with Google’s LinkedIn web page. Also, if you wish to guarantee your infographic or report would not get missed, stats or numbers definitely get individuals to cease and listen.

06. Create participating movies

Video is a really consumer-pleasant social media advertising and marketing format. For one, auto-taking part in movies do an amazing job capturing individuals’s consideration as they scroll. What’s extra, it’s a lot simpler for customers to look at a video than to attempt and learn so much of textual content to study merchandise or the corporate. Furthermore, humorous or entertaining movies are appreciated by customers and are an effective way to spike your view depend.

Lego did a superb job creating an attractive cease movement video on YouTube known as Saving Thanksgiving. It has acquired over 86 million views, a large attain of individuals who will see their product used creatively.

07. Take benefit of trending matters

It’s not too troublesome to search out out what’s trending on social media, be it an individual, place, occasion, or perhaps a problem. Most of these platforms have a devoted part with trending matters to take a look at for concepts. You may use Google Trends to get a way of what individuals are speaking about and create content material round it.

Chipotle Mexican Grill usually leverages huge holidays or occasions to push out new social content material, like this under submit for the US elections. So lengthy because it’s in keeping with your social media branding and isn’t too controversial, take benefit of the tendencies to create related content material.

08. Leverage consumer-generated content material

User-generated content material (UGC) has develop into a helpful advertising and marketing instrument for manufacturers. Here’s the way it works: A buyer tags your model in a single of their posts. You discover how superior it’s and how nicely it reveals off your product and determine it’s price sharing together with your viewers.

Not solely does this type of content material construct so much of client belief as they get to see your services or products utilized by actual clients, but it surely additionally boosts loyalty in your present buyer base. Just bear in mind to tag the creator in your submit, so they’re credited and can see that you simply’re proud to point out them off in your feed or Story. Here’s an instance from the Museum of Ice Cream’s Instagram feed:

09. Show your persona with memes and GIFs

Whether you create customized GIFs or repurpose well-liked memes, including the occasional contact of levity to your web page is a good suggestion. In just some seconds, you possibly can inform your viewers so much about your model’s persona and fashion. These sorts of graphics additionally are typically very participating. GIFs, for occasion, are so much like movies in that the movement encourages individuals to sluggish their scroll and see what’s occurring. This customized-made GIF on the Starbucks’ Twitter web page reveals how simply the tiny bit of motion can deliver a model’s product to life on social media:

10. Post an attention-grabbing quote

There are complete social media pages devoted to inspirational quotes. Evidently, individuals admire listening to totally different voices that ship optimistic messages. You can submit quotes which might be aligned with nationwide holidays corresponding to Martin Luther King Day or Women’s History Month. In the Adobe instance under, you possibly can see their #WomenCreateWednesday Instagram submit with a robust quote embedded into a colourful background:


11. Conduct an interview

Lots of occasions, interviews are finished in longer codecs, like articles or movies. But social media has taken one other twist on interviews. There are methods to make use of the restricted area that social media provides you to publish chunk-sized interviews. LinkedIn is an effective platform for interviews as its character limits aren’t as strict as platforms like Twitter. Here’s an amazing instance from Upwork that shared a highlight interview snippet on their LinkedIn feed.

12. Let your viewers meet your staff

Show the world the superb crew that stands behind your model. It not solely humanizes what you are promoting but additionally lets individuals get to know your organization and who you are made of. Pinterest makes use of an identical format when posting an worker highlight submit on LinkedIn that claims “The women of Pinterest weigh in on the kindest corners of the internet.”

There are different methods to get your staff concerned in your social media content material. For instance, you would hand the mic over to them and allow them to do a takeover of your channel for the day. Who higher than the individuals working for your model to point out off your amenities and your merchandise in motion, proper?

13. Put a highlight in your clients

We’ve already seen find out how to put the highlight on clients by posting consumer-generated content material to your social feeds. Using a highlight submit for a buyer is one other technique to allow them to take the stage and authentically advocate for your model.

Take a take a look at how Airbnb has put a singular spin on this in its buyer highlight collection of posts. Essentially, these posts are a spotlight reel from an Airbnb buyer’s journey. Not solely does it exhibit how nice their expertise is, but it surely additionally provides publicity to the host’s property too.

That mentioned, buyer spotlights aren’t going to make sense for each model, so don’t sweat it for those who don’t have individuals’s pictures to point out off. You can create social media graphics containing buyer testimonials as a substitute. Or you are able to do interview-fashion posts that function case research of their expertise.

14. Give your clients a glance behind the scenes

While your providing is in the end what clients pay for, that doesn’t imply they’ve little interest in what it took behind the scenes to make it a actuality.

There are so much of issues individuals may be fascinated with getting a peek at, like your office setup, course of, or the crew at work. If you are feeling prefer it’ll enrich their understanding of what it’s you do and why, or simply be a enjoyable factor for them to see, be at liberty to share it.

Here’s a singular instance from Walmart’s YouTube channel that features a lot of behind the scenes footage of their “Meet Your Grocery Picker” collection. Katie, whose job it’s to search out excessive-high quality merchandise for clients’ on-line orders, takes us via the method of grocery selecting. This video is a component-worker highlight, half-behind the scenes and half-product promotion, exhibiting you that combining differing kinds of content material might be actually efficient.

15. Create previews of upcoming choices

You can generate so much of anticipation, help, and buyer purchase-in on social media by teasing what’s to return in phrases of your merchandise, companies, occasions, places, and extra. It doesn’t take a lot both. Simply give your followers a preview of what they’ll anticipate and when, as Foot Locker does on Twitter when saying a brand new retro Nike shoe. The tweet consists of the discharge dates and the place you’ll find the shoe.

As your model will get nearer to the upcoming launch, you need to use social media channels to collect emails from individuals who want to be notified as soon as the providing is reside. This is beneficial for predicting how nicely the launch will do and additionally provides you one other technique to keep in contact together with your viewers with e-mail advertising and marketing campaigns down the highway.

16. Do an unboxing video for your product

There’s a complete style of social media content material known as unboxing movies. Basically, somebody goes purchasing or buys one thing on-line and then information themselves opening it up and utilizing it as soon as they’ve acquired it.

While it’s useful to have actual clients creating this video on their very own, manufacturers themselves can take benefit of this stylish sort of content material. Here Wayfair demonstrates how this grilled cheese maker will get setup. Why did they select this product out of the various on Wayfair’s web site? Well, this submit is in honor of National Grilled Cheese Day. What a intelligent technique to mix a product showcase with particular calendar days and holidays.

17. Run contests and giveaways

Your web site isn’t the one place you possibly can reward clients and incentivize them to return again for extra. A standard social media advertising and marketing tip is to run contests or giveaways that clients, followers, and random social media customers can take part in.

Like with any social media content material you share, it must be on-model. It additionally must be one thing individuals care about. For occasion, Visa’s money giveaway on Twitter lets the winner donate $25,000 to the small enterprise of their alternative. Considering Visa’s monetary business, this giveaway prize is very related.

18. Host and promote your reside occasions

As individuals spend extra time on-line, it solely is smart for corporations to host extra of their occasions on social media. With platforms like Facebook, Instagram, and YouTube, it’s simple to schedule, promote, and host reside occasions like Q&As, webinars, and mini-conferences. And not like actual-world occasions that require in depth coordination of bodily objects, areas, and individuals, these are sometimes a lot simpler to stand up and working.

If you need to see one such instance of this, Origins just lately ran a Facebook reside occasion. Not solely did Origin’s pores and skin skilled present nice suggestions for Mother’s Day presents, however she additionally interacted with the occasion’s attendees in actual-time too. After the reside occasion is over, you possibly can add the recording as a video or IGTV so the individuals who missed it will probably nonetheless devour the helpful content material.

19. Team up with one other model

Brands accomplice with different manufacturers to reinforce their providing. If you’ve gotten a longtime partnership with a model that’s additionally lively on social media, it’s not a nasty concept to loop them into your content material technique.

Take a take a look at how H&M promotes its partnership with Lemlem. In the video under, the founder of the moral clothes line talks in regards to the firm’s mission whereas H&M followers get to see objects from the road. One cause to do that is to spice up consciousness of a accomplice’s involvement in your model—particularly if its mission is one thing that individuals gravitate to or it’s already a longtime family identify.

Another cause to accomplice with one other model is to broaden your attain on social media. If you take a look at Lemlem’s Instagram web page, you’ll see that they’ve 129k followers and share some of the H&m content material. Even if there’s some overlap with H&M’s followers, these posts will probably deliver new web page visits and lead individuals to H&M’s retailer.

20. Share influencer content material

If influencer advertising and marketing is an element of your social media technique, ensure you’re making probably the most out of their produced content material. Sure, it’s an enormous bonus to have them selling your social media content material to their massive and engaged audiences. However, you’re going to have an much more fruitful and significant partnership for those who promote their pictures and movies in your channels as nicely.

Take Athleta’s partnership with Simone Biles. While Biles will be the ambassador carrying the corporate’s exercise garments, Athleta is on Facebook congratulating the athlete on her latest athletic achievement.

If you possibly can present that your influencer isn’t simply in it for the cash, and your model isn’t simply doing it for the clout, this partnership will imply much more to your followers and clients.

lena sernoff social media marketer, writer photo

By Lena Sernoff

Senior Digital Marketing Expert and Write


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